James Madison University Sport & Recreation Management
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Showing posts with label
apparel
.
Show all posts
Showing posts with label
apparel
.
Show all posts
Monday, February 2, 2015
"Adidas Goes Shopping for 500 Football and Baseball Players"
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From Bloomberg Business Analysis by Jeffrey Hajek and Xavia Gary in SRM 435 This is an embedded Microsoft Office presentation, powe...
Monday, March 24, 2014
"Dick's Taps Amateurs to Make Case That 'Sports Matter'"
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From Advertising Age Analysis by Kristina Mohler in KIN 501 This article talks about how sporting goods retailer Dick’s Sporting Goo...
Friday, February 1, 2013
"How branded merch, affinity clubs help teams court female fans"
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From SportsBusiness Journal Review by Sean McGough in KIN 332 As women now account for 45 percent of the NFL’s fan base, according to le...
Monday, October 22, 2012
How the NFL continues to target women
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From Ad Age and The Journal Gazette R eview by Christian McLaughlin in KIN 332 (section 2) I chose to do an article about the current ma...
Monday, October 15, 2012
"Nike behind study to make kids more active"
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From ESPN.com Review by Mike Freas in KIN 332 (section 1) Design to Move is a collaboration of over 70 groups that are beginning a marke...
Wednesday, September 7, 2011
"Clothes make the brand"
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From the Sports Business Journal: http://www.sportsbusinessdaily.com/Journal/Issues/2011/08/22/In-Depth/Branding Review by Renard Robinson...
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