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Showing posts with label sports marketing. Show all posts
Showing posts with label sports marketing. Show all posts
Thursday, March 5, 2015

"With Hill Holliday's Marketing Support, Boston Will Bid For 2024 Summer Olympic Games"

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From MediaPost Analysis by Margo Savage in KIN 501 Hosting the Olympics is an honor that is bestowed upon only a few select cities. The...
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Sunday, February 22, 2015

"Emotional Marketing in Budweiser’s Super Bowl Ads"

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From Adweek - article 1 , article 2 Analysis by Taylor Mickelberry in KIN 501 In 2015, the third advertisement in a loosely conn...
Tuesday, February 10, 2015

"Atlanta Hawks Thriving Off Court Thanks to Rebranding, Embracing Social Media"

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From Bleacher Report PowerPoint by William Lin and Travis Oyler in SRM 435 This is an embedded <a target='_blank' href=...
Wednesday, February 4, 2015

"Northwestern Football Puts Personal Touch On Videos Seeking Season-Ticket Renewals"

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From SportsBusiness Daily Analysis by Taylor Tuccito , Alyssa Hall, and Ashley Adams in SRM 435 This is an embedded Microsoft Office ...
Monday, February 2, 2015

"Adidas Goes Shopping for 500 Football and Baseball Players"

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From Bloomberg Business Analysis by Jeffrey Hajek and Xavia Gary in SRM 435 This is an embedded Microsoft Office presentation, powe...
Friday, January 30, 2015

"Super Bowl XLIX Ad Chart: Who's Buying Commercials in Super Bowl 2015"

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From Advertising Age Analysis by Maura Gunning and Lindsay Butler in SRM 435 This is an embedded Microsoft Office presentation, p...
Monday, April 7, 2014

"Showtime: Turn Playing Surfaces into 3-D Video Boards"

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From Athletic Business  and Quince Imaging Analysis by Jessalyn Stone in KIN 501 Quince Imaging is a company that provided a 3D vide...
Monday, March 31, 2014

Sport marketing implications of moving the extra point kick back

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From Yahoo! Sports and NBC Sports Analysis by Ryan Watson in SRM 435 (section 2) This article is about the NFL moving the extra point (a...

"Manziel puts on pro day show, then Nike capitalizes on Manziel Pro Day Collection"

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From NBC Sports Analysis by Josh Wells in SRM 435 (section 1) On March 27th college football may have been changed forever with a revolu...
Monday, March 24, 2014

"March Madness Ratings And Revenue Keep Reaching New Heights"

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From Forbes.com Analysis by Jacob Nicely in SRM 435 (section 2) When you think of the most watched sporting events you may think of th...

"March Madness Twitter Ads Tip Off After Buzzer-Beater"

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From Advertising Age Analysis by Kelsey Holmes in KIN 501 With each new year of March Madness comes new sports marketing plans. Th...

"Beyond the Selfie: Is Snapchat the Next Frontier for Sports Franchises?"

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From SportTechie Analysis by Danielle Colassard in SRM 435 (section 2) Snapchat is a photograph application that was created in Jul...

"March Madness evokes marketer madness"

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From USA Today Analaysis by Wyatt Johnson in SRM 435 (section 1)  Our article talked about how big March Madness is and how it is ...

"NBA's All-Star Weekend Tweaks Are Step in Right Direction"

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From Bleacher Report Analysis by Jauan Latney in SRM 435 (section 1) This article was all about increasing the fan experience in ...
Wednesday, March 19, 2014

"Marketers Going Mad This March Over NCAA Tournament"

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From Athletic Business Analysis by Kevin Albright in KIN 501 I came across a marketing article Athletic Business Journal t...

"Rays Tout New 'Flex Packs' Ticketing as Unique to MLB"

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From Athletic Business Video link Analysis by Rick Reardon in KIN 501 The Tampa Bay Rays are unveiling a new marketing campaign th...
Monday, March 17, 2014

"Tourism Expected to Pay Off $51B Sochi Investment"

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From Athletic Business Analysis by Rosella Sheehan in KIN 501 In the article, “Tourism Expected to Pay Off $51B Sochi Investment”, au...
Thursday, March 6, 2014

"The marketing of Michael Sam"

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From ESPN.com Analysis by Jacob Orpin in SRM 435 (section 2) The article talks about how Michael Sam coming out gay will affect his market...
Wednesday, March 5, 2014

"Watch the Spots: Chevrolet Features Gay Couples in Olympic Ads"

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From Advertising Age Analysis by Candynce Boney in KIN 501 During opening night of the 2014 Winter Olympics in Sochi, Chevrolet aired...
Friday, February 28, 2014

"Michael Sam's marketing power is real—just not until draft day"

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From Sporting News Analysis by Preston Clark in SRM 435 (section 1) Michael Sam, future NFL player, recently announced that he was gay...