About Me

Alyssa (Gerlando) Bosley joined the James Madison University Sport & Recreation Management faculty as a full-time Lecturer in the Fall 2011 semester. Alyssa joins the faculty after serving as the Director of Marketing for JMU Athletics and previously taught SRM classes as an adjunct professor. She is a favorite of many SRM students and her lectures in the classroom fuel student passion for the sport industry and stimulates a variety of class discussions. Bosley served as the Director of Athletics Marketing (2006-2011) and Assistant Director of Athletics Marketing (2004-2006) at JMU. Her previous experience also includes work in the front office of the Norwich Navigators Baseball Club as the Marketing & Media Relations Manager and Media Relations & Merchandise Assistant (2003-2004). Bosley holds a B.A. in Journalism and Sports Communications from the University of Connecticut (UConn) and is a 2007 graduate of JMU with a degree in Athletic Administration. Alyssa has been the recipient of a number of Awards from the National Association of Collegiate Marketing Administrators (NACMA), a member of the University of Connecticut’s Crew Team, and has served as President of the Harrisonburg-Rockingham Sports Commission, Shenandoah Valley United Board Member, an Alumni Mentor for UConn’s College of Liberal Arts and Sciences and as an Ambassador for the United Way of Harrisonburg and Rockingham County.

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