SRM 435 - Sport Marketing and Sales
This course will examine how promotional activities, public relations and sales efforts are closely intertwined and impact upon the success or failure of the sport and leisure activity.
As one of the class assignments, all students are required to choose any article related to sport sponsorship from a professional journal published within the past three months. Students will complete their own individual 1-page typed critique of the article, which is posted on this blog.
