8th Annual Charlotte Bobcats Career Fair

The Charlotte Bobcats career fair will be held on Friday, March 30 from 1:00 pm - 4:30 pm at Time Warner Cable Arena. There is a $23 registration fee that accompanies this event as they work to bring some of the best companies in the region to their career fair. This event is beneficial for employers, potential employees, or internship seekers. The registration fee helps us ensure a high quality event for everyone and gives an opportunity for everyone to see firsthand the inner workings of the sports and entertainment industry. 

Not only does the registration grant access to the career fair, but it includes a ticket to that evening’s game against the Denver Nuggets at 7:00 pm. This will give the participants interested in the sports industry an opportunity to see how an arena is transformed and how many different avenues there are to work in our industry.

There are three ways to register;

· Fill out the flyer in its entirety out and then email, fax, or mail in to Time Warner Cable Arena
· Call and register over the phone directly with a Bobcats Account Executive
· Register online and enter the Special Offer Code: CAREER

The Bobcats will also be updating www.bobcats.com/careerfair, with the latest vendors that will be present and current information on the career fair itself.

"More Fans Can Look Forward to Affordability in 2012"

Article from Athletic Business

Review by Michael Prince in KIN 435 (section 2)

The article talked about how teams have been struggling to fill their stadiums. With the economy not being the best, teams have to find new ways to put people in the seats. The Cincinnati Bengals are coming off playoff appearances in two out of three years and still are having problems with attendance. Cincinnati will reduce prices for more than 14,500 seats in this upcoming 2012 season. They are pushing their youth movement to the fans telling them that they have a lot of talent and are looking to have a big turn out this season.

Not only are teams in the NFL having problems filling their seats but leagues such as the MLB, NBA and college level are rethinking their marketing strategies. Teams are beginning to reduce prices on certain seating to bring in more fans and money. I think this could work out well for the teams that do this. It only seems that the big name teams such as the Yankees, Red Sox, and the Patriots are consistently selling out each game. So the teams with the smaller market or the team is just not as good have to find something that can help bring in revenue. Normally you don’t see teams lowering ticket prices, but instead increasing them. In this case, teams are doing the opposite which goes against any basic marketing principle.

Time will only tell if this new marketing style will pay off. Marketers will have to do a good job of letting the public know of the price reductions through social media, television, flyers, etc. I think if the public knows that this is the new trend in sports they will be more prone to going to games. I know personally I will be going to more Orioles/Nationals games if they do some sort of price reduction on their seats. This article is just the start of more to come for other teams. I think as teams see how well reducing prices does for teams, you will start to see more and more teams begin to reduce prices. Overall, I believe that this will be beneficial for both the organizations and fans.

"For Blake Griffin, Lockout -- and Short-Lived Ping-Pong Career -- Ends Just in Time"

From Marketwire


Review by Kristen Rauch in KIN 435 (section 3)

The NBA lockout was obviously a hot topic in the sports world this season. With no games being played, rookie and veteran players alike had a lot more time on their hands to spend as they pleased. For rookie Blake Griffin, he chose to sign an endorsement deal with Red Bull Energy Drink—and have fun while doing it. The article I reviewed, titled “For Blake Griffin, Lockout -- and Short-Lived Ping-Pong Career -- Ends Just in Time,” discusses Griffin’s recent signing with Red Bull and provides a link to the promotional video of the product. The video, running just under three minutes in length, shows Griffin (sporting Clippers colors and a Red Bull sweatband) playing a ping-pong match against professional player Soo Yeon Lee. Although the whole idea of the basketball superstar ‘aspiring’ to become a professional ping-pong player has a sarcastic undertone, the benefits of this creative and humorous ad are far-reaching. Some may think it is risky to endorse an athlete in a sport that is currently undergoing lockout, but I believe in this case it was a smart move on Red Bull’s part. Who better to pick than a fan-favorite, Slam Dunk champion, and they successfully use Griffin’s popularity and charismatic personality to their advantage to promote the brand. This is also a smart business move on Griffin’s part. Not only is he making money for himself—and being likened to other great athletes who have been sponsored by Red Bull, including Reggie Bush and Rajon Rondo—but he is also helping his team, the Los Angeles Clippers, make money. Fans will be attracted by this humorous marketing video and be more enticed to watch Griffin play, increasing ticket sales for the Clippers. Anytime people see a Red Bull logo they will be reminded of the ad and will think to purchase tickets to Clippers games. The article also states that Red Bull “is now the official energy product of the Los Angeles Clippers,” so it is clear that this NBA franchise will see many sales benefits from selling Red Bull products at the arena. Although Griffin’s ping-pong career was short-lived, his signing with Red Bull will continue to bring in revenue for all that took part in the deal far into the future.