From SportsBusiness Journal
Review by Emily Goodin in KIN 332 (section 1)
Tim McDermott, chief marketing officers of the NFL Philadelphia Eagles made the decision in late July that for 2012 football season the Eagles would be using the world’s first visual browser mobile app known as Aurasma to incentivize season ticket holders.
Seeing that the age of the Smart Phone has caught up to speed and is commonly found in the pocket of the average everyday American, the Eagles has chosen the “quasi Harry Potter-ish” talking newspapers Smartphone app known as Aurasma to relay addition information including a combination of highlights, previews, messages from players and analysis to season ticket holders. The Aurasma app has a very simple concept that brings simple print material to life by providing a video image to the consumer.
Once season ticket holders has downloaded the Aurasma app and Eagles Official Smartphone App all they have to do is merely point their phones at the season ticket and with a snap of their phones a detailed video will be displayed on their iPhone or Android. The mobile application has brought static images to life just like the enchanted newspapers found in the Daily Prophet found in the world of Harry Potter.
The technology Aurasma was created by Cambridge based software campus Autonomy in late 2010. It wasn't until May 5, 2011, the application Aurasma Lite was launch and was originally designed for the iPhone 3GS phone; a month later a version for the Android was released on June 10, 2011. Aurasma is the worlds first visual browser, and allows Smartphone picture to recognize images and objects. These images and objects may be taken from any angle, and will be recognized as “trigger images” and will be identified by the Aurasma app. The app will then relay a brief video providing the season ticket holder with additional information about the upcoming game. This year there will be 10 games played at Lincoln Field, and this gives the Eagles 10 more opportunities to provide their fans with details of upcoming events, special promotions, opinions or interviews from team players, or update fans with new statics and highlights as the season moves on.
A mass email will be sent out to Philadelphia Eagle ticket holders explaining to fans that each season ticket issue, total of 10 tickets, holds the key to addition information about each game day event. Hopefully for the Eagles it will create an incentive for season ticket holders.
Thursday, October 4, 2012
Wednesday, October 3, 2012
"Mark Wahlberg enters supplements market"
From ESPN.com
Review by Kevin Bradshaw in KIN 332 (section 1)
GNC has come out with a new line of nutritional that was created in part with movie star Mark Wahlberg. This is not a traditional endorsement where a company looks for a new face for itself. Mark Wahlberg started a foundation to improve quality of life for inner city youth. He has been looking for ways to improve peoples’ lives for years. He stated that, "Endorsing products is not what I do, building great products is what I want to do." This is exactly what he has done. Wahlberg has not only teamed up with GNC supplement specialists but some of the best scientists in the field to make sure that what he is selling is the best.
This is a unique approach. Usually athletes or celebrities do not put that much time, effort, and money into their product they are endorsing. This is the first I have heard wear a celebrity is not putting his face or body with the product he is endorsing; this shows that not everyone is in it for the money. I think that this will be a more effective marketing approach because not only will it attract people that like Mark Wahlberg or “Marky Mark”, it will also attract the people that like to support a good cause and those who by products for its quality. More companies should use this approach when marketing their products; it gives a better reputation for both the company and the athlete or celebrity. I wonder how many athletes truly endorse their product and how many just collect the paycheck and take a few pictures with a soda bottle in their hand. It is always good to see athletes and celebrities who have everything they need give back and want to help others who are not as fortunate. I believe Mark Wahlberg truly wants to better the lives of anyone he can reach, whether it is someone trying to get in shape or an inner city youth child struggling in school. I might have to go to GNC and spend twice the money to help support Mark Wahlberg so he does not have to go “door to door” selling protein shakes to make his product a success.
"Tim Tebow: Media Must Put an End to Infatuation with Jets Backup QB"
From Bleacher Report
Review by Dean Marlowe in SRM 334
The NFL is a great sport to watch with family and friends every week, but when the media is involved way too much it tends to almost become a reality show. Tim Tebow is one of the few NFL players that the media is constantly in his face. Whether it be something good or bad that Tebow has done, the media will cover the most unnecessary information about himself as a person. As a Denver Bronco, Tim Tebow had become the starter towards the end of the season due to the starting quarterback’s inconsistent play. Tim Tebow led Denver to win their last four/five games in the 2011 season. Denver also made it to the playoffs but ended losing in the wildcard. The media then began discussing Tim Tebow’s love for Christ and how it may be a distraction to his game. The media could have been able to write a book on his day-by-day life activities. Therefore, the next NFL offseason, Tim Tebow was announced that he was being traded to the New York Jets. After that transaction, the media began to talk about the competition that Mark Sanchez (the Jets starting quarterback) and Tim Tebow were going to face. Sports writers all over the world were debating if Tebow was a good enough quarterback to be a starter for an NFL team. Clearly the media has an infatuation with Tim Tebow and at some point in time it’s going to have to come to an end. It is not right that Tim Tebow cannot enjoy his personal life while the media wanting to know insignificant information.
Review by Dean Marlowe in SRM 334
The NFL is a great sport to watch with family and friends every week, but when the media is involved way too much it tends to almost become a reality show. Tim Tebow is one of the few NFL players that the media is constantly in his face. Whether it be something good or bad that Tebow has done, the media will cover the most unnecessary information about himself as a person. As a Denver Bronco, Tim Tebow had become the starter towards the end of the season due to the starting quarterback’s inconsistent play. Tim Tebow led Denver to win their last four/five games in the 2011 season. Denver also made it to the playoffs but ended losing in the wildcard. The media then began discussing Tim Tebow’s love for Christ and how it may be a distraction to his game. The media could have been able to write a book on his day-by-day life activities. Therefore, the next NFL offseason, Tim Tebow was announced that he was being traded to the New York Jets. After that transaction, the media began to talk about the competition that Mark Sanchez (the Jets starting quarterback) and Tim Tebow were going to face. Sports writers all over the world were debating if Tebow was a good enough quarterback to be a starter for an NFL team. Clearly the media has an infatuation with Tim Tebow and at some point in time it’s going to have to come to an end. It is not right that Tim Tebow cannot enjoy his personal life while the media wanting to know insignificant information.
This topic is extremely relevant to this course for numerous reasons. When the media is writing about a certain topic or individual there has to be a subject matter and a purpose. Most people from the media will ask questions that do not pertain to the subject that’s significant. In addition, people from the media should know the environment and audience that’s around them. Asking questions that may offend an athlete or organization can lead to future problems.
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Review by Corey Davis in SRM 334
We decided to do our presentation on Tim Tebow and the pressure the media puts on him. Tebow is the second string quarterback for the New York Jets but you would never be able to tell just looking at the media. They often give him more coverage then the starting quarterback, Mark Sanchez. “Tebowmania,” started when Tim Tebow first got drafted to the Broncos and he has not been able to escape it since. As a player I’m sure Tebow would just like to focus on actually playing the game and finding his place in the league but the media makes that impossible for him. It is almost unfair to keep a player in the spotlight all the time and interfere in his life constantly. He now has the whole world following him so they see when he does well, and they also see when he makes mistakes. Tebow is known as developmental player, which means he will get better and excel as time goes on. With that said all of this media coverage at such an early part of his career cannot be good for his development.
So far we have discussed the media a lot in class and I now have a better understanding of their purpose and motives. They have the power and potential to make or break an athlete and they often use this power to their advantage. Journalists, bloggers, and newspapers are always looking for the next juicy story for their own sake. The media can often times be “cold hearted,” meaning they don’t really have sympathy for the person or people they are writing about. They have to realize that these are human beings with real lives. Tim Tebow is a very modest, kind-hearted, humble man, and I’m sure he doesn't enjoy being in the lime light 24-7.
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Review by Corey Davis in SRM 334
We decided to do our presentation on Tim Tebow and the pressure the media puts on him. Tebow is the second string quarterback for the New York Jets but you would never be able to tell just looking at the media. They often give him more coverage then the starting quarterback, Mark Sanchez. “Tebowmania,” started when Tim Tebow first got drafted to the Broncos and he has not been able to escape it since. As a player I’m sure Tebow would just like to focus on actually playing the game and finding his place in the league but the media makes that impossible for him. It is almost unfair to keep a player in the spotlight all the time and interfere in his life constantly. He now has the whole world following him so they see when he does well, and they also see when he makes mistakes. Tebow is known as developmental player, which means he will get better and excel as time goes on. With that said all of this media coverage at such an early part of his career cannot be good for his development.
So far we have discussed the media a lot in class and I now have a better understanding of their purpose and motives. They have the power and potential to make or break an athlete and they often use this power to their advantage. Journalists, bloggers, and newspapers are always looking for the next juicy story for their own sake. The media can often times be “cold hearted,” meaning they don’t really have sympathy for the person or people they are writing about. They have to realize that these are human beings with real lives. Tim Tebow is a very modest, kind-hearted, humble man, and I’m sure he doesn't enjoy being in the lime light 24-7.
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