"NFL Back On Field, And Deals Pile Up"

From the Wall Street Journal:

Reviewed by Zack Siska in KIN 332 (Section 1)

I read an article called “NFL Back On Field, And Deals Pile Up” by Matthew Futterman in the Wall Street Journal. The article discusses the new marketing sponsorships that the NFL has signed since ending the lockout. The major deal was a 10 year extension with PepsiCo Inc. The agreement could be valued at over 2 billion dollars through the 2022 playoffs, making it one of the biggest sponsorship deals in sports history. Gatorade is a Pepsi brand and PepsiCo needed to make sure the orange Gatorade coolers stayed on the sidelines.

The NFL also signed sponsorship deals with insurer USAA, Bose Corp, and General Motors. In addition to the Pepsi deal, NFL sponsorship revenue will jump 15% this year from last year. The league revenue is projected to be a record $9.5 billion. Not only are the sponsorships increasing, but the projected attendance is projected to be higher than last year.

These deals have major marketing implications within the NFL. Now that Pepsi is signed through 2022, Powerade or other sport drink companies will not get a shot at sponsoring the NFL.