From AdWeek
Review by Steven Golob in KIN 332
The article I chose to review and critique is titled “Crazy Like a You Know What” and can be viewed on Adweek.com. I chose this particular article because it begs the question that I have been wondering, personally, for years now; why is there no sports network on television that even comes close to rivaling the coverage that ESPN gets? This article introduces not an answer to this question, but a definitive step in the right direction. The new network titled Fox Sports 1 is introduced and explained further.
Fox Sports 1 is Fox’s newest network that they plan to unveil at the end of the summer in the month of August. It is set to become the “rival” network of the ever-famous ESPN networks. It is set to take over the spot that is filled by the “Speed” network, which is broadcasted nationwide in roughly 81 million homes. With the contracts that they have obtained with different sports and leagues in America and worldwide, Fox is increasing these viewing numbers to 90 million households in the country. They have obtained contracts with the MLB, NCAA basketball conferences of the PAC-12 and the Big 12, Nascar, UFC, and FIFA. The largest of these will be the deal with the MLB, and over the span of the entire deal, it will earn them $4.2 billion.
The Fox Sports 1 network hopes to put “pretender” networks in their place, and hopefully, make a statement to the public that ESPN is not the only sports provider on television. Although they will not make much of a dent in ESPN’s physical earnings, they are still looking at things in terms of being a successful network. Success (not necessarily being the absolute best) is what is important to the owners.
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