"CDW Renews with PGA TOUR as '"Official Technology Partner'"

From CDW

Review by Kevin McGough in KIN 332

Since 2008 the CDW and PGA have been partners and the CDW has been one of the largest PGA sponsors. Recently, the two agreed on an extension for four years lasting until 2016. I believe this is a great sponsorship and they compliment each other extremely well. The CDW makes sure the Professional Golf Tour has great media, on-site fan experiences and the new ShotLink. ShotLink provides a virtual experience for staff, players, and fans to look at all the detail and virtual shots of each players swing throughout the TOUR. 

In turn, the PGA provides a great atmosphere and cliental for the CDW to promote their technology. The CDW gives away technology IT products and services to staff and players. They also get to brand their name on the virtual score boards. This is great advertising for the CDW and the two companies can work together to better one another in business.

“Since the outset of our marketing relationship with CDW in 2008, the TOUR has taken full advantage of CDW’s expertise to improve and enhance our technological capabilities to the benefit of our staff, players and fans,” said Tom Wade, global commercial officer of the PGA TOUR. This is a great chance for the CDW to provide customer service to future cliental as well. The PGA attracts higher cliental and even business owners so it is smart to provide the best hospitality to the PGA through the CDW so it compliments them both as one.