Review by Matt Flint in SRM 334 (section 2)
Chris and I decided for our current event to be the Miami Heat winning streak creeping up on the previous Lakers winning streak. We decided to focus mainly on how the coverage of the streak is slightly taking away from other presenting topics that are relevant right now like the NCAA tournament and March Madness. We decided to outline both the statistics of the 71’-72’ Lakers and the 12’-13’ Heat to show what kind of skill both teams had and now possess to have a streak like the record is. We also decided to show a critique video of the Heat’s streak and which teams they are going to have to face to continue the streak, I strongly believe they will beat the Laker’s previous record. For the slideshow I wanted to make sure we weren’t just reading off a slide but just have bullets and elaborate on the point we are trying to make. I believe the topic we chose correlates to the class because we are so focused on good media, can too much media be bad? We introduced a few discussion questions that the class can answer with their opinions. Obviously the attention the Heat is getting has increased their fan base greatly and will continue to as the streak continues. What we are trying to achieve by presenting this topic is for the class to understand that when one topic achieves a great amount of hype it leaves the other topics out to dry in a sense that something that could have been a great headliner is now just a sub-topic.
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Review by Chris Moffett in SRM 334 (section 2)
The Miami Heat are currently sitting on a 26 game winning streak, the 2nd highest in NBA history and just 8 games shy of breaking the record of 33 straight wins set by the 1971-72 Los Angeles Lakers. Miami, already one of the most popular team in the league is generating even more press by the day due to their streak. Because of this, one may wonder whether the streak is good or bad for the NBA.
In an article by Frankie Hobbs of HoopsHabit.com, he describes that the streak is good for the NBA because March is typically a down month in the popularity of the league. One reason for this is because of March Madness, and the average basketball fan is more likely to watch the NCAA Tournament than the NBA regular season. Miami’s streak has given fans something to watch for in the NBA. Hobbs also says that the fact that at this point in the season many teams are already out of playoff contention and are now just “going through the motions”, making watching their games rather boring.
In some aspects, I agree with Hobbs that the streak is good for the League. The problem I have with the win streak is the incredible amount of media coverage the Heat get, on top of already being one of the most talked about teams in the NBA. I think that sports media has a habit of taking a story and completely running it into the ground, such as Tiger Woods, Lance Armstrong, and the struggles of the LA Lakers earlier this season. I think that the Heat getting this much coverage is resulting in a lack of coverage for other teams, specifically the Denver Nuggets, who are on a win streak of their own of 15 games, a franchise record. The media needs to better diversify the material they cover.
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