Review by Graham Sharples in SRM 435 (section 1)
As the Super bowl is fast approaching, many fans look forward to the commercials just as much as the big game. On January 22, 2014, Ad Age, wrote a special report on the super bowl and how revealing ads throughout the duration of the super bowl can either make or break marketers careers. The article noted that in order to be successful on the “big day,” marketers should be prepared to spend on average $6 million to $10 million but also to start focusing on their advertisement at least eight months in advance. The article focuses a lot on the planning for the one-day debut rather than just the advertisement itself. It was also stated in the article that “marketers now plan when and how they announce they bought a super bowl spot” and how that has become a part of a mini-marketing plan because of all the media interest surrounding it (McCarthy, 2014).
Super bowl Sunday has grown to be one of the most watched broadcasts and sporting events in the United States. Companies are quick to take advantage of the built-in audience to showcase their products and innovative ad campaigns. It is an unprecedented opportunity and a huge moment in sports and advertising.
This article relates to this course because the course relies heavily on the principles of promotions and marketing in the sports industry. The article analyzes the key to being a successful advertiser during a big event such as the super bowl. The class deals a lot with promotions and advertising and this is exactly what the article described. This article also recognizes the importance of preparation and marketing strategies in order to be profitable.
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Review by Matt Williams in SRM 435 (section 1)
My article review will be on advertisements and marketing on the Superbowl ads. This opportunity for companies around the world is something they spend months and millions of dollars on. And this marketing prime time only comes around once a year therefore creates high stakes, money and time invested in these precious ad times. If your company is not willing to spend 6-10 million dollars Adam Komack chief client officer at Mediacom does not recommend you make this steep commitment just for a 30 second airtime. The Superbowl has become much more than a football game in our country it is practically a national holiday millions of people around the world watch the game football fan or not. The Super Bowl is the only time a year when marketers are guaranteed millions of people will be watching. Social media has impacted the marketing as well people sent out 26.1 million tweets during the game. This is exactly the attention that these companies want to generate consumers talking about their commercials and products. The after shock that these 30-60 seconds create is the key not just owning that add spot but having people talk about your add next week at work. Then the companies should offer some sort of retail event following the ad “to capitalize on all the noise the brand has made” Komack says. This opportunity to capture millions of peoples only comes once a year. This is why companies spend millions of dollars and fight for the most talked about ad for a reason. It works the most prosperous companies in the world shuffle ads out on this day. Marketers around the world take note on the messages and tactics made to try and make the best ad of year. This isn't only the National Football Leagues championship I believe this is also the title match for the marketing world. On one of the biggest stages of world a mega event when is their better time to take advantage of this marketing time.
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