Analysis by Donshae Joyce in SRM 334 (section 1)
For our article review, we chose to do it on the weather concerns surrounding Super Bowl XLVIII and the accommodations that were planned to counter any inclement weather threatening the event. Although the weather for the game turned out to be more ideal than originally expected, the National Football League encountered uncharted territory in having to plan for the “coldest Super Bowl in history”, as many emphatically described it. As a group, we wanted to dive into the effects that the weather had on the NFL’s preparations for the game, and further educate ourselves on the duties of sports industry employees when dealing with situations such as this one.
Of course, the decision of having the Super Bowl in New Jersey in February came with intense consideration and deliberation on behalf of the NFL. Therefore, it is a safe assumption that the NFL would be prepared for the weather. However, the New Jersey/New York area was hit with a huge snowstorm just weeks before the scheduled date of the game. This caused for major contingency planning from the NFL and MetLife Stadium (where the game was held in East Rutherford, New Jersey). A few of the modifications that had to take place involved: hiring over 1,000 workers to shovel more than 13 inches of snow inside of MetLife Stadium, the NFL providing fans with a cold gear package when they enter the stadium (including hand warmers, gloves, a hat and scarf), groundsmen had to paint the endzones of the field under tents to keep snow from ruining the paint, and the most controversial altering was the possibility of rescheduling the date of the game. Another modification that the NFL might not have taken into consideration was the issue of ticket prices decreases due to the inclement weather. According to a report by Darren Rovell on ESPN.com, Super Bowl tickets went from being the most expensive to the least expensive by reactions from the resale ticket market. Nine days before Super Bowl XLVIII, the cheapest ticket to buy on NFL Ticket Exchange was $1,779. That is $409 cheaper than it was on the site with that many days left last year and $809 cheaper than the year before. The original price was $2,700 before the snowstorm.
The relevancy relationship between this situation and our course has to do with the contingency plan. Working in the sports industry, there are factors that may be uncontrollable that require quick planning and maneuvering for. In this case, the NFL having to deal with inclement weather and how it handled the situation was a good example of a contingency plan and adjusting to the hand that was dealt to it.
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Analysis by Anthony Rose in SRM 334 (section 1)
The Super Bowl was played on February, 2, 2014 at East Rutherford New Jersey in the MetLife Stadium. The teams that are participating in the game are the Denver Broncos as the home team and the Seattle Seahawks as the away team. This Super Bowl is such a big deal because it is making history because its the first cold weather Super Bowl in NFL history. The National Football League has been doing a lot of work to get the Super Bowl played on the set date but with the weather that New Jersey is used to getting the NFL has to have a contingency plan.
The National Football League had to hire over a thousand workers to clear the MetLife Stadium a couple of days before the Super Bowl game because of the snow storm that hit the area messed the stadium up. The endzones were painted under tents to stay clear of the weather of the weather. To help the fans out with the cold weather the NFL has teamed up with a company called Woodinville based company BDA Inc. to get the fans warm gear to for the game such as hand warmers, ear muffs, gloves, and scarfs. The MetLife stadium also have warm area for the fans that are going to tailgate. All these are the strategies to prepare for the game.
The contingency plan for the Super Bowl is just in case of bad weather. The NFL will be played and hour later or a couple of hours before just so they won’t have to deal with lawsuits from other leagues. The other plan is to move the game the Monday after the original date and the Friday or Saturday before the original date planned.
The plan for the game has not been set yet these are just some temporary thoughts. The National Football League are just taking precautions for the weather because this is one of the biggest events that take place in the country. The NFL want to make sure the fans are going to have and awesome experience also while also the people watching the game also.
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