Analysis by John Kim in SRM 334
Throughout the past decade, Tiger Woods has emerged as the face of professional golf and has been considered one of the best players ever to play the game. In his career, Tiger Woods has a total of 79 PGA Tour wins, 14 of them being a major championship (About Tiger). In recent time, Tiger has recovered from the scandal that has happened in 2009. However, on April 1st, he posted on his twitter, “Sad to say I’m missing the Masters,” because of a back problem he has been having for the past few weeks (Harig, 2014). He had surgery on his back Monday and he is now currently going through rehabilitation; he is hoping to return sometime during the summer (Harig, 2014).
I believe that this article on Tiger Woods missing the Masters tournament this year is crucial in a media standpoint. The first name that would pop up on most people’s minds when talking about golf is Tiger Woods. He is the face of golf right now, and there are probably many people that watch the game of golf just to see Tiger Woods in action, especially in a major tournament. This article is also critical in a media standpoint because of the attention Tiger gets worldwide; on the ESPN website, he even has his own column named “Tiger Tracker.” I believe that the media covers Tiger Woods so much because he is probably the only interest to people that do not regularly watch golf. By promoting Tiger Woods and his status, it could spark up interest in golf and get more viewers to watch golf. Tiger Woods is the best advertising tool to attract the general public and now that he is not able to compete in this year’s Masters Tournament, it could possibly impact the ratings on television.
The article about Tiger Woods is relevant to our course in both broadcasting and relating with the audience. I believe that it was relevant to broadcasting because of the impact Tiger Woods brings to the game of golf. As I have stated, many viewers probably watch golf just because of Tiger Woods and when Tiger Woods is not playing, it could impact the viewings of the Masters Tournament, which is aired both on CBS and ESPN (Masters). I believe that it is also relevant to relating with the audience because in order for people to be interested, the article must attract the general public’s eye. If a player that is not as famous were to miss the Masters, it would probably not be as newsworthy as Tiger missing the Masters.
In conclusion, I believe that the media covering Tiger Woods as much as they do is necessary in order for the game of golf to grow in popularity. There will be a limit advertising Tiger Woods, but many people have started watching and even playing golf because of the way that Tiger Woods has played the game. If the media were to cover another player more than Tiger Woods, they would probably not be so successful in advertising and promoting the sport of golf.
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