Analysis by Andrew Brownlee in SRM 334 (section 2)
From the start of sports being played, people have been trying to figure out the most popular and effective way to cover and report on them. From newspapers and radio, to television and Internet, sports have become both easier to follow and quicker to get results. Two companies have gotten together (Snapchat & Bleacher Report) to form a new way to report live sporting events that might just leave the current media networks in the past.
Snapchat is a photo messaging application that users can take pictures, record short videos, (10 seconds max) then text or drawing and send them to a controlled list of receivers. Bleacher Report is an American digital media company that has the task of covering hundreds of teams and sports all over the globe. These two companies have partnered up to create a new unique method to cover sports.
Bleacher Report and Snapchat plan on expanding their network to the United Kingdom, Canada, Europe, South America, Africa, and Asia. By giving a 10 second teasers, fans will be able to get a taste of the sporting events and have access to the full stories on Bleach Reports website. With increasing interest in American sports such as Football and Basketball in Europe, Snapchat will be a great way for people to get an idea of what goes on before, during, and after events. Large Companies such as the NFL and the MLB would love to expand their fan bases globally. By combining these to companies, the world audience will be able to follow sporting events live and feel like they are at the event.
Snapchat and Bleacher Report are not just inventing a new type of media outlet. They are created an innovation that will revolutionize sports media. As future sports managers, our class will be responsible for learning the best new ways to bring news to the public. I believe that the new innovation will compare to radio, television, and Internet in history. By educating the class on this subject, they will be more aware of this topic and be on the forefront of leading this new type of sports media.
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