If interested in applying, please contact Samantha Eustace, Assistant Lacrosse Coach, at (540) 568-6326 or eustacsj@jmu.edu.
Thursday, September 20, 2012
JMU Student Opportunity: Lacrosse Manager
If interested in applying, please contact Samantha Eustace, Assistant Lacrosse Coach, at (540) 568-6326 or eustacsj@jmu.edu.
"Firm extends corporate perks to schools’ fans"
Review by Derek Orndorff in KIN 332 (section 1)
A little over a year ago, two former Zappos employees decided to break away and start their own business, Fandeavor. Fandeavor is a new idea that gives fans the chance to become a VIP, but without the high costs. The experiences, in which Fandeavor is selling, are not just your everyday sports ticket. Yes, tickets are included in the packages, but so are field passes, tunnel passes, meet and greet passes, party tent passes, and so much more. I think this business is a great idea. The colleges and organizations are going to benefit from the extra attention, as well as the sales that Fandeavor creates. University and college experiences were the first stepping-stones for Fandeavor. By forming a stronger base through NCAA exposure, Fandeavor believed that they could generate more publicity and business faster than other organizations. The marketing team at Fandeavor has partnered with the Universities and Colleges in which Fandeavor promotes, to generate more interest in the business. Social media and carefully placed ads are another marketing tool that Fandeavor uses. However, to get to the next step, I believe that Fandeavor needs to increase their marketing campaigns. I think they need television exposure, instead of only using the Internet and word of mouth. Overall, these experiences seem to be just what people want. After reading several reviews about customer experiences, it is clear that these fans are more than pleased with what they purchased. Many of the packages are priced at a low cost, but the NFL packages offer more of a VIP experience and are higher priced. No matter what the cost is, Fandeavor customers seem to be enjoying the new business and continue to give great reviews.
"If your Doritos Super Bowl ad wins, you get a movie job"
From USA Today
Review by Pat Amerena in KIN 332 (section 2)
Doritos and Frito-Lay are well known for their “Crash the Super Bowl” ads and now they are trying to sweeten the deal even more. For this year’s contest there will be the usual chance at a cash prize but there will also be a new prize involved. For this year, the winner will win the chance to work with Hollywood director Michael Bay, who is most widely known for his Transformers movies. So in this year’s contest not only does the winner have a chance at anywhere from $400,000 to a $1 million but they now have a chance to make it big in Hollywood. Doritos chose Michael Bay for a number of reasons including because he is the director of the fifth highest grossing film of all time, he is number two on Forbes’ highest-paid celebrities list and he has earned $5.4 billion in box office sales. In addition to all this he has also filmed Armageddon, Pearl Harbor, Bad Boys and The Rock. However, to earn both the money and a chance to work with Michael Bay there is a catch. Working with Michael Bay is guaranteed but just as in years past the money is not nearly as guaranteed like one may think it is. In order to guarantee a money prize the finalists for the contest must have their commercial ranked in the top three of the “USA Today Ad Meter.” If the finalists are able to garner third place they earn $400,000, second place $600,000 and first place will earn them $1 million. Also, starting this year Doritos is trying to find a way to get those not interested in film involved in the contest. Individuals are allowed to go to Doritos Facebook page and offer the use of their homes, their pets or even themselves for other individual’s commercials. Doritos goal this year appears to be trying to appeal to all audiences who might be interested in being a part of a commercial one way or another.
In my opinion, there come both good and bad things from this new offer that Doritos is putting together. For starters, there is the good part. People are absolutely going to be more inclined to make a commercial now that there is the chance to meet and work with Michael Bay on the set of the newest Transformers movie. Many people looking for a break in Hollywood, who feel they have the talent and ability, will now submit their commercials. With more people entering higher quality commercials this is a win for both Doritos and for the viewers. Doritos wants to air the best commercial they can find and with a higher prize they will find those commercial. For the viewer they are looking to enjoy the best commercials the Super Bowl has to offer and with better prizes in this contest they too will enjoy higher quality commercials. However, there are some red flags and negative aspects raised by this contest. Just how worth it is this contest to Doritos? I understand they wouldn’t be doing it if they didn’t turn a profit from it and find it valuable. But just looking at the numbers it seems to be difficult to understand. A 30 second commercial in the Super Bowl cost around $3.5 million, if three finalist place in the top three of the “USA Today Ad Meter” that costs Doritos $2 million and then there is whatever compensation that Michael Bay is receiving to do this project. This means that Doritos is spending around $7 million to air two ads in the Super Bowl plus all of the prize and compensation money which adds up to be an awful lot of money. For me, that just seems to be too much to offer when they could just simply use their own marketing team to make quality commercials. Overall though I feel that the contest is going to be a great success this year, even more so than past years, and Doritos is going to like what they find in this year’s commercials.
Doritos and Frito-Lay are well known for their “Crash the Super Bowl” ads and now they are trying to sweeten the deal even more. For this year’s contest there will be the usual chance at a cash prize but there will also be a new prize involved. For this year, the winner will win the chance to work with Hollywood director Michael Bay, who is most widely known for his Transformers movies. So in this year’s contest not only does the winner have a chance at anywhere from $400,000 to a $1 million but they now have a chance to make it big in Hollywood. Doritos chose Michael Bay for a number of reasons including because he is the director of the fifth highest grossing film of all time, he is number two on Forbes’ highest-paid celebrities list and he has earned $5.4 billion in box office sales. In addition to all this he has also filmed Armageddon, Pearl Harbor, Bad Boys and The Rock. However, to earn both the money and a chance to work with Michael Bay there is a catch. Working with Michael Bay is guaranteed but just as in years past the money is not nearly as guaranteed like one may think it is. In order to guarantee a money prize the finalists for the contest must have their commercial ranked in the top three of the “USA Today Ad Meter.” If the finalists are able to garner third place they earn $400,000, second place $600,000 and first place will earn them $1 million. Also, starting this year Doritos is trying to find a way to get those not interested in film involved in the contest. Individuals are allowed to go to Doritos Facebook page and offer the use of their homes, their pets or even themselves for other individual’s commercials. Doritos goal this year appears to be trying to appeal to all audiences who might be interested in being a part of a commercial one way or another.
In my opinion, there come both good and bad things from this new offer that Doritos is putting together. For starters, there is the good part. People are absolutely going to be more inclined to make a commercial now that there is the chance to meet and work with Michael Bay on the set of the newest Transformers movie. Many people looking for a break in Hollywood, who feel they have the talent and ability, will now submit their commercials. With more people entering higher quality commercials this is a win for both Doritos and for the viewers. Doritos wants to air the best commercial they can find and with a higher prize they will find those commercial. For the viewer they are looking to enjoy the best commercials the Super Bowl has to offer and with better prizes in this contest they too will enjoy higher quality commercials. However, there are some red flags and negative aspects raised by this contest. Just how worth it is this contest to Doritos? I understand they wouldn’t be doing it if they didn’t turn a profit from it and find it valuable. But just looking at the numbers it seems to be difficult to understand. A 30 second commercial in the Super Bowl cost around $3.5 million, if three finalist place in the top three of the “USA Today Ad Meter” that costs Doritos $2 million and then there is whatever compensation that Michael Bay is receiving to do this project. This means that Doritos is spending around $7 million to air two ads in the Super Bowl plus all of the prize and compensation money which adds up to be an awful lot of money. For me, that just seems to be too much to offer when they could just simply use their own marketing team to make quality commercials. Overall though I feel that the contest is going to be a great success this year, even more so than past years, and Doritos is going to like what they find in this year’s commercials.
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