Review by Derek Orndorff in KIN 332 (section 1)
A little over a year ago, two former Zappos employees decided to break away and start their own business, Fandeavor. Fandeavor is a new idea that gives fans the chance to become a VIP, but without the high costs. The experiences, in which Fandeavor is selling, are not just your everyday sports ticket. Yes, tickets are included in the packages, but so are field passes, tunnel passes, meet and greet passes, party tent passes, and so much more. I think this business is a great idea. The colleges and organizations are going to benefit from the extra attention, as well as the sales that Fandeavor creates. University and college experiences were the first stepping-stones for Fandeavor. By forming a stronger base through NCAA exposure, Fandeavor believed that they could generate more publicity and business faster than other organizations. The marketing team at Fandeavor has partnered with the Universities and Colleges in which Fandeavor promotes, to generate more interest in the business. Social media and carefully placed ads are another marketing tool that Fandeavor uses. However, to get to the next step, I believe that Fandeavor needs to increase their marketing campaigns. I think they need television exposure, instead of only using the Internet and word of mouth. Overall, these experiences seem to be just what people want. After reading several reviews about customer experiences, it is clear that these fans are more than pleased with what they purchased. Many of the packages are priced at a low cost, but the NFL packages offer more of a VIP experience and are higher priced. No matter what the cost is, Fandeavor customers seem to be enjoying the new business and continue to give great reviews.
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