How to Fix the World Baseball Classic

From SI.com, The New Yorker, Bustasports, Nats101.com, and The Washington Times

Review by Sean Sullivan in SRM 334 (section 1)

The topic we selected was the World Baseball Classic (WBC). The reason we selected this topic was because of the lack of media coverage, the incorrect way the media perceives, and the flaws of the WBC. We used numerous sources to cover our topic from all different angles. However, one of the main sources we utilized was the ESPN clip of the Canada versus Mexico brawl. This video offered great insight and inspiration for us to understand the issues amongst the media and the WBC.

There are numerous issues with the WBC and media. When it comes to the WBC itself we can begin with the scheduling. The WBC poorly decided to start the tournament during the NFL Free Agency frenzy and the hype of NCAA Basketball. With the WBC scheduling during the spectacle of NFL Free Agency this makes it extremely difficult for the WBC to gain any media coverage in the U.S. When football is the considered by many as the number one sport in the U.S. baseball must realize that the bulk of media coverage will be geared towards the NFL. To also schedule the WBC tournament around the same time that NCAA Basketball is at its height of popularity is also foolish. During that particular time frame with college basketball conference tournaments going on as well as March Madness it is pure stupidity to assume that the WBC will dominate in terms of media coverage over college basketball. Both events overshadow the WBC with ease. Other issues with the WBC are lack of U.S. baseball stars participating and that games are not televised on cable and only available if fans have the MLB Network channel. If the WBC wanted to improve its chances of receiving heightened media coverage they would have to develop some type of incentive or invoke desire for the top players to play. Many of the players on team USA are minor league prospects or lesser known major league players. If the WBC can make it attractive enough to appeal to the big name players that would drastically enhance the media coverage; because stars attract the eyes. The other issues, as mentioned before, are the games not being televised on cable. The true fans of baseball who would like to watch cannot watch the games unless they have the MLB Network. The WBC has to consider resolving that dilemma by allowing its “blue collar” fans the opportunity to watch the games. Treating the sports fans that way only damages its media coverage.

Now as far as the media and its coverage of the WBC the one flaw they have is summed up perfectly by Sports Illustrated writer Tom Verducci, “the media covers the WBC for what it is not, rather than for what it is.” This quote exemplifies exactly what is wrong with the media when it comes to covering the WBC. Many of the times the media only shows a brief two-minute highlight clip of a game or sometimes a ten second update of the scores. What also occurs quite frequently is the only time the media gives the WBC extended coverage is when something like the Canada and Mexico bawl takes place. So in order for the WBC to receive any in-depth coverage something rather than the game of baseball itself must occur, aka a brawl. Many were unaware that the WBC was taking place until sports media started discussing the WBC brawl. To relate it to Verducci’s point, WBC only gets mentioned for what it is not (fighting and brawl) rather than what it is, which is the game of baseball. There would not have been an issue with the media coverage of the bawl had the media been offering more in-depth analysis and coverage concerning the games itself. Other issue is whenever media covers the WBC with extended analysis they discuss all the flaws of the WBC, such as scheduling, MLB player participation, etc. The media hardly ever focuses on just the games and the players performances. It always seems to be negative coverage towards the WBC.

All the issues with both the WBC and the media the blame should be mostly blamed on the WBC. The poor decisions thus far have led to many of the WBC lack of media coverage. Why should the media want to cover a sport that does not even appear on television? On top of that why would the media prefer to cover an event that is not on television and is during two of the more popular events (Free Agency and College Basketball) during the same time frame? It does not make any sense for the media to invest their time and money for the WBC, when in reality the WBC can solve these issues by simply swallowing their pride. Baseball is a very prideful sport, it prides itself in its rich history and tradition; it is also handcuffed to it as well. You see the struggle with the MLB today in regards to instant replay. It has taking the MLB years to reach the point it has now with instant replay and yet the MLB still refuses to allow technological advancements to help solve human error which can cost a team a win or a loss. Baseball is so prideful and stubborn that it in the end it hurts the game more than it helps it; this is the same for the WBC. The WBC needs to look at itself and accept its flaws in order to safe itself. Stop blaming the media on this one because it is the WBC’s fault for its lack of media coverage.

This topic is relevant to the course because it shows the flaws on both ends of the spectrum. Yes, the media could do a better job at covering the WBC, but the WBC could do a hell of a lot more to make the media want to cover the WBC. This offers great insight for our course to see how sometimes the media is not the one to blame. Usually people blame the media and sometimes rightfully so, but there are times when it is not the media but the event/sport that is the main issue. This also shows our course what not to do when trying to have a sports tournament. It helps people realizes how important timing and scheduling can be in order to maximizes the tournaments media coverage. Sometimes it is about configuring to the media, because the majority of the time the media does not configure to you.
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Review by Brett Ireland in SRM 334 (section 1)

March 19, 2013 marked the completion of the third World Baseball Classic, crowning the Dominican Republic as world champions. This “tournament” involves 16 teams that represent their country where players may play for the team of the country they were born in, or are a citizen of, regardless of what professional league they play for. Japan has been crowned champions twice while the Dominicans recently became the new champions. Major League Baseball is considered the best and highest level of professional baseball in the world, yet the United States team has yet to place. This tournament happens every four years and has become “Baseball’s Olympics” and the Unites States has not been treating it as such or giving it the recognition in the media that it deserves.

Competing in the Olympics amongst the world’s best is considered a great honor for any individual. This tournament is considered the baseball segment of the Olympics and has showed great success worldwide including high popularity on Japan. The Unites States is not fielding a team that has the best players available. MVPs of recent years were left off the roster and fans and other players of and for the United States team don’t take pride in the team. This is a contributing factor to the lack of media support and coverage of the United States team. Solutions that will allow for better media coverage of the team include, forcing players to participate and changing the time of year the tournament is played. Fielding the best possible team will make the team more competitive and thus more enjoyable to watch. Also, the event takes place at a time when teams are putting together rosters and don’t want to risk their players health ultimately leading to teams prohibiting their players from participating. Changing the time this tournament takes place may allow for more players to join the team.

This is relevant to Sport Media because this presents an important sporting event not getting media coverage. Regular season baseball games are televised on a daily basis as are the Olympics. This is a world stage event that includes high profile players from many different teams and countries. It is considered an honor for some to represent their country and more important than regular season baseball. For the United States, however, many of the best players, including MVPs, elect not to participate and the tournament is not seen as a big deal to American citizens because the games are often not made available for the public to view or listen to.

"Qatar open to winter World Cup in 2022"

From Yahoo! Sports

Review by Timothy Allen in SRM 334 (section 3)

Hayden Dyer and I selected the Qatar bid for the 2022 world cup as our current event presentation for many reasons. Both of us are interested in the sport, and we found it unique that a country such as Qatar would be able to host one of the biggest events in the world of sport.

Qatar is a small country in the Middle East, bordered only by Saudi Arabia (although in close proximity of Bahrain and United Arab Emirates). The economy of Qatar is essentially run by oil, and many surrounding countries have had much prosperity because of this product. The city of Dubai in UAE has expanded to one of the largest cities in the world, and is growing exponentially. Some of the projects that are happening there are remarkable and they have high hopes that they will be one of the most visited cities in the world in the next few years.

Qatar itself has made a lot of promises up to this point. They have planned on building 8 (almost brand new) stadiums to attract attention and a World Cup bid. These stadiums offer built in air conditioning to keep players and fans cool in the 100+ degree conditions during the summer. This will be the most expensive World Cup in history by a long shot. The selection process for Qatar to get this world cup was a long and arduous one; they had to produce a bid evaluation report which covers hotel accommodations to transportation for players and fans. The struggle to get this attention was hard as well, 2002 was the first time a world cup wasn’t held in the Americas or Europe, and 2010 was the first time the world cup was held in Africa. FIFA President Sepp Blatter said it was his goal to bring the World Cup to countries that would never have a chance to see it years ago, but that leaves a lot of pressure for these countries to prepare for it.

Although Qatar is a safe country itself, it’s hard to ignore the safety concerns in hosting such a large event in the Middle East, and being a Muslim country there is still much hostility towards other nationalities and religions. For example, Qatar is a dry country, meaning alcohol is forbidden and against the law to possess, but for the World Cup, alcohol will be permitted and there will be designated alcohol zones where it can be purchased and consumed. Another difficulty in Qatar’s bid was Israel, although they aren’t a powerhouse in the sport, there is a strong possibility they will be included in the tournament, and although Qatar doesn’t recognize Israel as a country, they will still be able to compete.

Overall, Qatar is drawn out to be a success on paper. They have a lot of time to prepare for the tournament and unlike South Africa they plan on being done with stadium renovations years before the tournament will take place. There is a lot that can go wrong in the next 10 years, but with careful preparation I can see this World Cup being a success for the Middle East’s exposure and for other hopeful countries to come.

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Review by Hayden Dyer in SRM 334 (section 3)

For our current event presentation, we decided on the topic of the 2022 World Cup in Qatar, and the controversies, bid campaign, and media involvement that come along with it. Qatar was selected to host the 2022 FIFA World Cup, in a bid campaign that also included countries such as, USA, Japan, and Australian, to name a few. One of the major controversies surrounding FIFA’s choice to pick Qatar was how hot it gets during the summers. Temperatures can reach up to 122 degrees Fahrenheit, making medical personnel worried about the player’s safety of playing in these temperatures. One suggestion was to schedule the event during Qatar’s winter months, where the temperature would be much lower. Many people wondered knowing that it would be so hot why would FIFA choose Qatar to host such a big event. It all starts with the bid campaign where the country proposes to FIFA on why they should host the World Cup. Using media such as websites and videos, Qatar began to spread the word to gain supporters for their proposal. They aired videos showing how not only their country, but also the world would come together and enjoy such an event. They also put out videos of architectural designs of what the stadiums would look like, if they were chosen, and to silence critics about it being too hot, they said that each stadium would have an air conditioning unit that would make the stadium about 30 degrees cooler than it was outside. Seeing these proposals FIFA chose Qatar to be in the final voting with USA, who Qatar beat to host this event. Using media such as websites, and airing commercials to get their name out there Qatar grabbed the attention of many people, and impressed the FIFA committee with their state of the art facility plans, enough so to host an event as big as the FIFA World Cup.

"CDW Renews with PGA TOUR as '"Official Technology Partner'"

From CDW

Review by Kevin McGough in KIN 332

Since 2008 the CDW and PGA have been partners and the CDW has been one of the largest PGA sponsors. Recently, the two agreed on an extension for four years lasting until 2016. I believe this is a great sponsorship and they compliment each other extremely well. The CDW makes sure the Professional Golf Tour has great media, on-site fan experiences and the new ShotLink. ShotLink provides a virtual experience for staff, players, and fans to look at all the detail and virtual shots of each players swing throughout the TOUR. 

In turn, the PGA provides a great atmosphere and cliental for the CDW to promote their technology. The CDW gives away technology IT products and services to staff and players. They also get to brand their name on the virtual score boards. This is great advertising for the CDW and the two companies can work together to better one another in business.

“Since the outset of our marketing relationship with CDW in 2008, the TOUR has taken full advantage of CDW’s expertise to improve and enhance our technological capabilities to the benefit of our staff, players and fans,” said Tom Wade, global commercial officer of the PGA TOUR. This is a great chance for the CDW to provide customer service to future cliental as well. The PGA attracts higher cliental and even business owners so it is smart to provide the best hospitality to the PGA through the CDW so it compliments them both as one.