From ESPN.com
Analysis by Chris Vittorio in SRM 334 (section 2)
In late August, ESPN announced that they were expanding their NFL Nation Network by hiring 21 new writers in order to cover every NFL team. A press release on ESPN’s Media Zone announced that each team would have its own website staffed by experienced reporters. Many of the new writers have been pulled from local newspapers and sports blogs who have been writing about their respective teams for years. The past five seasons, ESPN has used only eight writers to cover eight divisional blogs. ESPN’s NFL Nation is aiming to be the prime location for all football fans with the expansion. Each reporter is responsible for providing relevant info about their team several times a day through various forms of media. ESPN.com Editor-in-Chief Patrick Stiegman stated in the press release, “The expansion of NFL Nation represents one of ESPN Digital’s most ambitious projects in our continuing effort to provide the ultimate personalized experience for fans.” The press release article ends by explaining where the information will be hosted along with the names and previous affiliations of the new reporters.
This new move by ESPN is aiming to dominate coverage on the NFL and has many implications for our class. Now that there is a designated reporter for each team, coverage will be expanded for niche audiences and across all forms of media. Because ESPN is such a sports powerhouse, it was able to easily pull beat writers from many local newspapers and blogs. I think because of this, print media will take another hit. I am from the Philadelphia area and ESPN managed to take one of our well known sports writers, Phil Sheridan from my local newspaper; the Philadelphia Inquirer. I really enjoy Phil’s take on my team, so now I may find myself following him through ESPN. My interest in my local newspaper, especially in the sports section has greatly decreased now that he is no longer reporting. As well as stealing local writers, while I was researching I found that many reporters are very biased towards their own teams. Every reporter predicted their team’s record and the combined total was 283-229. This means that by their predictions, only eight teams will have a losing record. Team bias is okay for the niche audiences but when they expect to share coverage on national TV broadcasts, the bias may provide bad coverage. This topic is relevant to our class because it affects almost every area of media. We will find this new coverage on ESPN.com, SportsCenter, Twitter, Vine, Facebook, Instagram, ESPN Magazine and many others. We are only two weeks into our class and we have already debated about print media and whether or not it can last in our technological age. It looks like ESPN’s move is contributing to the extinction of print media. Hiring 21 new writers to cover all 32 NFL teams is a bold move by ESPN and throughout the 2013-2014 season we will see what implications it has for NFL media coverage, bias and print media.
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Analysis by Casey Hart in SRM 334 (section 2)
ESPN recently published a press release detailing a massive expansion of their NFL coverage called NFL Nation. Up until a few weeks ago, ESPN had a writer for each division, and only the largest markets had team specific writers. This new expanded NFL coverage provides the largest such network of its kind, and provides local coverage for each individual team. Each team now has a beat writer that communicates with fans across multiple different platforms, including, among others, social media, ESPN.com (written stories and video blogs), and ESPN’s televised programming.
This new step for ESPN carries several very important implications. On the surface, it’s a fantastic new way for ESPN to capture the attention of niche audiences, or fans that are more interested in their own teams than the national stories, and provide them with team specific coverage. However, the amount of coverage, in some instances, doesn’t always directly relate to the quality of the coverage. For example, Eric Edholm of Y! Sports recently noted that these beat writers, each guessing only the record of the team they cover, predicted that all teams would combine for a record of 54 games over .500, which is obviously impossible. This is important to note because when ESPN had only one writer per division, it forced the writers to take a less biased look at a wider range of teams, causing predictions to be a little more realistic. So while the coverage has expanded, fans may no longer be getting the unbiased viewpoints that were previously demonstrated.
It also carries several important implications for local newspaper media, at least in terms of their NFL coverage. First of all, many of the beat writers that ESPN hired worked for these newspapers, and were some of the best at their profession. Second, and perhaps more importantly (and relating more to what we have discussed in class), ESPN now offers the same service that these newspapers provide (in terms of NFL coverage), but with a more trusted name -- and for free. Most newspapers, online or print, cost money to access. So why would I, as a fan, pay money for local NFL coverage when ESPN is providing all of the same local scoops for free? NFL Nation poses a huge threat for local newspapers, and they will likely have to change their business model, at least in terms of NFL coverage, in order to compete.
It’s clear that NFL nation provides huge implications for the nature and quality of NFL coverage provided to fans, both in terms of what ESPN actually provides, and its effect on other local forms of NFL coverage. Whether it is overall a positive or negative remains to be seen.
Monday, September 9, 2013
"Johnny Manziel needs to mature"
From ESPN.com
Review by Tim Young in SRM 334 (section 1)
The main article I used for this project was “The Trouble with Johnny,” written by Wright Thompson for ESPN The Magazine. This article is an in-depth account of 12 hours in the life of Johnny Manziel. There is commentary from Johnny as well his family members. The thoughts and feelings of his father, Paul Manziel, are highlighted throughout the piece. The time Thompson spent with the Manziel family came four days after Johnny tweeted about how he can’t wait to leave college station. This tweet came out because Johnny had parked his car in the wrong direction outside the house and instead of the police just leaving a ticket they knocked on the door asking who was the owner the car. Something that is seen as borderline harassment by the Manziel family, especially since as Paul mentioned in the article, the police know where Johnny lives because they drop him off after every game. “The Trouble with Johnny” goes a long way to paint a picture of Johnny that the media hasn’t been portraying. Thompson shows Manziel as the average kid that he is, and shows how much his new found fame and success has changed things for everyone in his family. Family is a main theme of this article; it is very obvious that Johnny’s success has had a huge influence on his family. This article really adds a dimension to Johnny Manziel as a person; he doesn’t seem like the arrogant and rebellious wild child that most media outlets display him as. He seems more like a regular person who has just been in the wrong place at the wrong time in a couple of instances and is now trying to deal with a level of fame that most 20 year olds can’t fathom. This article is relevant to this class because it shows that there are always two sides to every story. Many of the major events that happened in Johnny Manziel’s summer are addressed in this article, and many of them are told differently coming from Manziel then other media outlets. It seems that sport media created a hero in Johnny Football and then after the Heisman Trophy was awarded they tried to turn that hero into a villain. Most news about Manziel these days is negative, showing him as someone who doesn’t respect authority. This article however shows a different, more relatable Manziel; one that is a normal person that rose to fame and now needs to deal with new pressures, especially that his mistakes and flaws will be broadcasted on national television if he slips-up.
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Review by Kevin Hoagland in SRM 334 (section 1)
Going back to August of 2012 Johnny Manziel was just a normal nineteen year old college kid trying to win the starting quarterback job for Texas A&M. In just over a year he has gone from a nobody to the Heisman Trophy winner, and is also one of the most criticized athletes in all sports. One of the main reasons he is so criticized is because of the growth of social media in the recent years. Whether it’s Twitter, Facebook, or Instagram athletes have to watch what they say or do because fans have so much more access to content in todays world. For example, just two weekends ago during the opening game of the season after Manziel scored a touchdown he started trash talking to a player and was seen pretending to give the player autograph. When the media got a hold of the incident everyone was saying how cocky Manziel was, and how he needs to start showing more respect on the field. Immediately after the game the first headline on ESPN was “Manziel Taunting.” As a society we shouldn’t jump to conclusions so quickly because after the game the player that Manziel taunted at went on Twitter and said the only thing Manziel said was “Nice hit nick.” So even though the goal of the media is getting the content out the public as soon as possible they aren’t always right. I believe what we see happening with Johnny Manziel is relevant to this course in many ways. In class we have been learning how media has grown over the years, and you can see it when it comes to Johnny Manziel. Back in day the media wasn’t out to scorn or attack athletes, the example was used when two news reporters saw Babe Ruth running through a train car naked. They didn’t report it because they it had nothing to do with Ruth’s performance on the field, and they weren’t out to ruin his reputation. Today's sports media is completely different because all media outlets are so concerned about getting the most viewers possible that they will report anything they can. In today's world Johnny Manziel just happens to be the scape goat of the media. He is only a twenty year old college kid making mistakes just like a lot of people did when they were that age. Even though a lot of people say he’s bringing it on himself I believe if the media didn’t blow up everything he does the criticism on Manziel would go down a lot. Plus, when it comes to a news story as a society we are more likely to tune in if the media is portraying an athlete as a villain rather than a hero. The more “juicy” the content is the more we are going to want to know about it.
Review by Tim Young in SRM 334 (section 1)
The main article I used for this project was “The Trouble with Johnny,” written by Wright Thompson for ESPN The Magazine. This article is an in-depth account of 12 hours in the life of Johnny Manziel. There is commentary from Johnny as well his family members. The thoughts and feelings of his father, Paul Manziel, are highlighted throughout the piece. The time Thompson spent with the Manziel family came four days after Johnny tweeted about how he can’t wait to leave college station. This tweet came out because Johnny had parked his car in the wrong direction outside the house and instead of the police just leaving a ticket they knocked on the door asking who was the owner the car. Something that is seen as borderline harassment by the Manziel family, especially since as Paul mentioned in the article, the police know where Johnny lives because they drop him off after every game. “The Trouble with Johnny” goes a long way to paint a picture of Johnny that the media hasn’t been portraying. Thompson shows Manziel as the average kid that he is, and shows how much his new found fame and success has changed things for everyone in his family. Family is a main theme of this article; it is very obvious that Johnny’s success has had a huge influence on his family. This article really adds a dimension to Johnny Manziel as a person; he doesn’t seem like the arrogant and rebellious wild child that most media outlets display him as. He seems more like a regular person who has just been in the wrong place at the wrong time in a couple of instances and is now trying to deal with a level of fame that most 20 year olds can’t fathom. This article is relevant to this class because it shows that there are always two sides to every story. Many of the major events that happened in Johnny Manziel’s summer are addressed in this article, and many of them are told differently coming from Manziel then other media outlets. It seems that sport media created a hero in Johnny Football and then after the Heisman Trophy was awarded they tried to turn that hero into a villain. Most news about Manziel these days is negative, showing him as someone who doesn’t respect authority. This article however shows a different, more relatable Manziel; one that is a normal person that rose to fame and now needs to deal with new pressures, especially that his mistakes and flaws will be broadcasted on national television if he slips-up.
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Review by Kevin Hoagland in SRM 334 (section 1)
Going back to August of 2012 Johnny Manziel was just a normal nineteen year old college kid trying to win the starting quarterback job for Texas A&M. In just over a year he has gone from a nobody to the Heisman Trophy winner, and is also one of the most criticized athletes in all sports. One of the main reasons he is so criticized is because of the growth of social media in the recent years. Whether it’s Twitter, Facebook, or Instagram athletes have to watch what they say or do because fans have so much more access to content in todays world. For example, just two weekends ago during the opening game of the season after Manziel scored a touchdown he started trash talking to a player and was seen pretending to give the player autograph. When the media got a hold of the incident everyone was saying how cocky Manziel was, and how he needs to start showing more respect on the field. Immediately after the game the first headline on ESPN was “Manziel Taunting.” As a society we shouldn’t jump to conclusions so quickly because after the game the player that Manziel taunted at went on Twitter and said the only thing Manziel said was “Nice hit nick.” So even though the goal of the media is getting the content out the public as soon as possible they aren’t always right. I believe what we see happening with Johnny Manziel is relevant to this course in many ways. In class we have been learning how media has grown over the years, and you can see it when it comes to Johnny Manziel. Back in day the media wasn’t out to scorn or attack athletes, the example was used when two news reporters saw Babe Ruth running through a train car naked. They didn’t report it because they it had nothing to do with Ruth’s performance on the field, and they weren’t out to ruin his reputation. Today's sports media is completely different because all media outlets are so concerned about getting the most viewers possible that they will report anything they can. In today's world Johnny Manziel just happens to be the scape goat of the media. He is only a twenty year old college kid making mistakes just like a lot of people did when they were that age. Even though a lot of people say he’s bringing it on himself I believe if the media didn’t blow up everything he does the criticism on Manziel would go down a lot. Plus, when it comes to a news story as a society we are more likely to tune in if the media is portraying an athlete as a villain rather than a hero. The more “juicy” the content is the more we are going to want to know about it.
"Lance Armstrong must give answers"
From ESPN.com
Review by Zachary Graham in SRM 334 (section 1)
Lance Armstrong is one of the most prolific athletes of our generation. Lance Armstrong was known for dominating his competition over the course of a decade. He was then known for his epic battle with testicular cancer and his overcoming of it. Finally he was well recognized for his marketing ability with many companies, but specifically his Livestrong bracelets, for cancer research. Recently Lance has been in the news for his famous doping scandal. On January 17th 2013, he publicly decided to admit to his PED usage, blood doping, on the Oprah Winfrey show. All of his Tour De France medals were stripped, and was sanctioned a lifetime ban from the sport of cycling.
Even more recently Lance is back in the news as he is being sued from multiple people and organizations. Acceptance Insurance Company is asking Lance to commit to his first sworn testimony. Acceptance believes Lance Armstrong is guilty of committing fraud of to earn $3 million in victory bonuses. They would like Lance to testify about all the people involved who knew of his doping scandal. The judge has ruled in Acceptance favor, and he will talk in 2014 at his trial. Acceptance is not the only organization-suing Lance, he is currently being sued by the Postal service for $30 million in endorsements, along with 100 people suing to be reimbursed for purchase of his book.
This is a public relations nightmare for Lance and his staff. Lance was a national hero, role model, cancer survivor, and just a very polarizing figure. Lance is now in a position he has never been before he is now the villain, the scapegoat, and the same polarizing figure for PED’s throughout sports. Lance was a media star with his own brand of Livestrong, his own book, and with constant commercials Lance was everywhere. With cycling being such an international sport, he was the main figure of the sport internationally as well. Lance Armstrong was the equivalent of the cycling version of Michael Jordan, and it would similar to hearing that Michael was a cheater as well. Lance will have the most media impact of any professional cyclist for a very long time.This article is relevant to this class because this is a sports marketing class. Lance Armstrong was one of the highest sponsored athletes in our country. The article is relevant because he is now being sued by those same sponsors; and they are asking for their money back. This article is relevant to this class because as future professionals when dealing with marketing disasters such as this, it may be helpful to look back and see how his PR team handled this situation.
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Review by Chris Walker in SRM 33 4 (section 1)
Lance Armstrong is in the news once again, and back in court. Earlier this week, Armstrong was ordered by a judge to provide documents and written answers to questions posed by Acceptance Insurance Holdings, an insurance company that provided Armstrong with millions of dollars in victory bonuses. Now, Acceptance is trying to prove that Armstrong was committing fraud against them during those years, and is seeking damages against the disgraced cyclist. The questions focus primary on Armstrong providing the names of people who knew about his doping, when they knew, and in what capacity they helped to cover up Armstrong’s years of doping. The article mentions this is just one of several lawsuits Armstrong is currently fighting.
Lance Armstrong is one of the most recognizable athletes in the world. Not only was he an American athletic hero, he won races on almost every continent in the world, making him a familiar name among sports fans internationally. This fact alone means that anything that happens to Armstrong has the potential to be worldwide news. Add the fact that this story is the direct fallout of one of the biggest falls from grace any athlete has ever taken in the history of sport media coverage and it is obvious why Lance’s court case is a front-page headline on the largest sport news outlet in the world. Lance’s story will always garner coverage. I think that people will always tune in to follow the trajectory of Armstrong’s giant fall. With years of lawsuits to come, and so many unanswered questions about Lance’s secret operation, the media will have no difficulty finding fresh angles to report to the world. Lance’s story has all the makings of a media reporter’s dreams: a sports hero, drugs, courtroom drama, corruption scandals, and Oprah Winfrey. It will be a while before Lance Armstrong and the stories surrounding him disappear from the headlines.
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