"ESPN.com Expands NFL Nation Network with Sites for All 32 NFL Teams"

From ESPN.com

Analysis by Chris Vittorio in SRM 334 (section 2)

In late August, ESPN announced that they were expanding their NFL Nation Network by hiring 21 new writers in order to cover every NFL team. A press release on ESPN’s Media Zone announced that each team would have its own website staffed by experienced reporters. Many of the new writers have been pulled from local newspapers and sports blogs who have been writing about their respective teams for years. The past five seasons, ESPN has used only eight writers to cover eight divisional blogs. ESPN’s NFL Nation is aiming to be the prime location for all football fans with the expansion. Each reporter is responsible for providing relevant info about their team several times a day through various forms of media. ESPN.com Editor-in-Chief Patrick Stiegman stated in the press release, “The expansion of NFL Nation represents one of ESPN Digital’s most ambitious projects in our continuing effort to provide the ultimate personalized experience for fans.” The press release article ends by explaining where the information will be hosted along with the names and previous affiliations of the new reporters. 

This new move by ESPN is aiming to dominate coverage on the NFL and has many implications for our class. Now that there is a designated reporter for each team, coverage will be expanded for niche audiences and across all forms of media. Because ESPN is such a sports powerhouse, it was able to easily pull beat writers from many local newspapers and blogs. I think because of this, print media will take another hit. I am from the Philadelphia area and ESPN managed to take one of our well known sports writers, Phil Sheridan from my local newspaper; the Philadelphia Inquirer. I really enjoy Phil’s take on my team, so now I may find myself following him through ESPN. My interest in my local newspaper, especially in the sports section has greatly decreased now that he is no longer reporting. As well as stealing local writers, while I was researching I found that many reporters are very biased towards their own teams. Every reporter predicted their team’s record and the combined total was 283-229. This means that by their predictions, only eight teams will have a losing record. Team bias is okay for the niche audiences but when they expect to share coverage on national TV broadcasts, the bias may provide bad coverage. This topic is relevant to our class because it affects almost every area of media. We will find this new coverage on ESPN.com, SportsCenter, Twitter, Vine, Facebook, Instagram, ESPN Magazine and many others. We are only two weeks into our class and we have already debated about print media and whether or not it can last in our technological age. It looks like ESPN’s move is contributing to the extinction of print media. Hiring 21 new writers to cover all 32 NFL teams is a bold move by ESPN and throughout the 2013-2014 season we will see what implications it has for NFL media coverage, bias and print media.

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Analysis by Casey Hart in SRM 334 (section 2)

ESPN recently published a press release detailing a massive expansion of their NFL coverage called NFL Nation. Up until a few weeks ago, ESPN had a writer for each division, and only the largest markets had team specific writers. This new expanded NFL coverage provides the largest such network of its kind, and provides local coverage for each individual team. Each team now has a beat writer that communicates with fans across multiple different platforms, including, among others, social media, ESPN.com (written stories and video blogs), and ESPN’s televised programming.

This new step for ESPN carries several very important implications. On the surface, it’s a fantastic new way for ESPN to capture the attention of niche audiences, or fans that are more interested in their own teams than the national stories, and provide them with team specific coverage. However, the amount of coverage, in some instances, doesn’t always directly relate to the quality of the coverage. For example, Eric Edholm of Y! Sports recently noted that these beat writers, each guessing only the record of the team they cover, predicted that all teams would combine for a record of 54 games over .500, which is obviously impossible. This is important to note because when ESPN had only one writer per division, it forced the writers to take a less biased look at a wider range of teams, causing predictions to be a little more realistic. So while the coverage has expanded, fans may no longer be getting the unbiased viewpoints that were previously demonstrated.

It also carries several important implications for local newspaper media, at least in terms of their NFL coverage. First of all, many of the beat writers that ESPN hired worked for these newspapers, and were some of the best at their profession. Second, and perhaps more importantly (and relating more to what we have discussed in class), ESPN now offers the same service that these newspapers provide (in terms of NFL coverage), but with a more trusted name -- and for free. Most newspapers, online or print, cost money to access. So why would I, as a fan, pay money for local NFL coverage when ESPN is providing all of the same local scoops for free? NFL Nation poses a huge threat for local newspapers, and they will likely have to change their business model, at least in terms of NFL coverage, in order to compete.

It’s clear that NFL nation provides huge implications for the nature and quality of NFL coverage provided to fans, both in terms of what ESPN actually provides, and its effect on other local forms of NFL coverage. Whether it is overall a positive or negative remains to be seen.