"Gatorade announces multi-year partnership with Cam Newton"

From Sports Business Digest


Review by Michael Prince in KIN 435 (section 2)

Gatorade just signed a multi-year partnership with Carolina Panther Cam Newton. Cam joins Peyton Manning and Eli Manning as the only other players represented by Gatorade in the NFL. Newton will appear in television advertisements and also print and digital. He will also be going to the Gatorade Sports Science Institute to work with them on figuring out ways to improve performance out on the field.

This is a huge deal for Cam Newton as he will only be a second year player this upcoming season. Gatorade said, “Cam has proven himself as a naturally gifted athlete with a promising NFL career.” This goes to show how much of an impact Newton had throughout his first season. Gatorade hasn’t signed any other players other than the Manning brother’s so this interesting to see. Cam is very marketable as he is a great player and has a great personality as he is a fan favorite everywhere he goes. He also has proven he is a winner at every level he plays at. Having Cam Newton attached to Gatorade will be a big impact on people that drink sports drinks. People are going to want to be like Cam and do the same things he does. I expect sales for Gatorade to increase as I see them putting his face all over the bottles or on all sorts of advertisements.

This deal can only benefit Gatorade as Cam Newton seems to be the ideal athlete to represent Gatorade along with Peyton and Eli Manning. I’m already a fan of Gatorade and I will continue to keep drinking Gatorade. It will be up to Gatorade to appeal to people that don’t drink Gatorade. This deal will help both parties and I see a great relationship between Cam Newton and Gatorade in the future.