Review by Chad Mozingo in KIN 435 (section 2)
The article that I have chosen to review is “The Tiger Woods Television Effect.” This article was particularly interesting for me because it shows the impact that one single player can have in a sport. It shows the importance of Tiger Woods in the game of golf and how he personally impacts the number of viewers watching golf. It gives key statistics, for instance when he is in the field for a tournament viewership increases approximately 30 to 50 percent. This is astounding to be when thinking about the amount of money that is spent during golf tournaments for advertisements and sponsorships that if he isn’t playing nearly half of the viewers may not be tuning in to see the advertisements. Financially commercials, tickets, and anything to do with the tournament has to decrease in monetary value due to the attendance of one person. The article also had charts showing the viewership in majors since Tiger Woods and how they have increased. When Tiger is in contention to win a tournament on the final day it is the most watch sport. There are other statements in the article showing how he personally has evolved and changed the game of golf himself not just from a marketing standpoint. Because of him personally changing the game and raising the bar of excellence for golfers it has made it more entertaining to watch and play for everyone.
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