"ESPN Explores Wider World Of Sports With Kenny Mayne Web Series"

From ReelSEO








Review by Kody Farr in KIN 332 (Section 1)


Sports marketing has dramatically changed since the Internet has emerged. Technology innovation and branching out to other cultures has brought sport to the corners of the earth back the United States. For my sports marketing project I chose an article written by Chris Atkinson. It is titled, ESPN Explores Wider World of Sports with Kenny Mayne Web Series. The article describes how Veteran ESPN anchor (writer, comedian) Kenny Mayne travels the globe and explores new sports and brings American sport’s knowledge to several cultures. He travels to different countries and performs skits with random people. From these people he learns about their culture but more importantly their different sports that are probably unknown to people of other parts of the world. The article then goes into examples of Mayne learning ‘Footvolleyball’ or ‘Dancefighting’ in Brazil. Once he learns these sports he then in turn educates youths and adults on American sports. This is a type of sports marketing that is bringing sport to a more globally-centered idea and light. While Kenny Mayne and ESPN explore world sports they are promote themselves and American sports. This brings about an increase in the global market for American sport and other nations’ sports. It also gains more international fans for American sports-which is the most important to the US market. Unknown cultures and sport are learned and ESPN is promoted more than ever on a global scale-which is already the most viewed sport’s network in the world. I personally believe this type of marketing in sports by using comedy and real-life situation is highly affective. Many American sports are not known to citizens of certain countries. By Mayne bringing ESPN and America to these countries this can be achieved.