From the Sporting News
Review by Zach Jackson in KIN 332 (Section 1)
Sporting Club has decided to launch a High-tech consulting firm that will be used to share the knowledge gained from the technological advancements in the building of the Sporting K.C.’s new stadium, Livestrong Sporting Park. With the addition of Google, Inc. in the design and implementation of some of the new technology within the stadium, Sporting K.C. now has a high-speed connection “three to five times faster than inside Cowboys Stadium,” according to Sporting K.C. CIO Asim Pasha. Google has chosen the new stadium to introduce its new high-speed network. The Google Fiber service will be able to provide unparalleled video content, 3-D video, and even mobile applications developed specifically for Sporting KC fans that will allow them to view live video feeds from different camera angles. All of these advancements have given the company a wealth of information that could be shared and used in other sports, such as the NFL, MLB, and European Football Leagues. Sasha Victorine, director of business development for Sporting Club states that Sporting Innovations is, “based off of what we’ve learned with the stadium and the key relationships we have with tech companies.” She also states that, “There are a whole host of technologies we feel are going to change the way sports connect to fans.” As of now, no clients have been signed, but representatives from the NFL, MLB, NBA, English Premier League, Verizon, AT&T and Cisco, will be at the announcement of the new firm. Client offerings and cost structures have yet to be determined by the company, however, with the large amount of information and innovations that have been developed, it will be hard for other companies and leagues to deny such advancements in the fan experience and interaction with their teams. This relates to Sport Marketing because of how easy it would be to market a stadium that not only gives a percentage of all sales to Cancer research, but also is capable of taking the fan experience in sport to another level, which would be a sport marketer’s dream in my opinion. Furthermore, the new stadium provides fans with unprecedented access and use of social media, which could be used by Sporting K.C. as a way of viral marketing. If the fans love the new stadium, social media sites like Facebook and Twitter will receive posts about it, which will generate awareness and publicity.
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