Review by Jordan Hunter in KIN 332 (Section 1)
The Phoenix Suns are a very popular NBA team with many fans from across the world. However, as well as any other professional sports team, they desire new methods to increase their fan base. The Suns wanted to get their fans more involved and active during the home games. This caused them to hire a social media sideline reporter.
The Suns never used this strategy before, but they recently thought of it as a major marketing component. In fact, they will be the first NBA team to hire a social media sideline reporter. Also, the Suns are offering a discount on a ticket package for all social media users. The ticket will be valid for five games. This was another first time approach for them as well. Everything that is recorded by the reporter will be shown on Fox Sports Arizona, which broadcasts the Suns home games at the US Airways Center. Another responsibility of the reporter will be to give updates on what people are saying about the Suns on social media, such as Twitter, Facebook, Google+, or any other website. In addition to a new social media sideline reporter, they have recently started a front-office position for Greg Esposito. He is a columnist for Arizonasports.com that will now be the social media specialist for the Suns.
Sports marketing can be done in a bunch of different ways. Many NBA teams use similar techniques, but some come up with other, creative strategies. This article portrays sports marketing by the hiring of a new member, which caused the fans of the Suns to become more active and involved with the team. Fans are a major aspect of how successful NBA teams become, and they allow the programs to continue to grow. The suns are doing this as a promotion for their team, which seems to be greatly helping their business.
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