From Athletic Business
Review by Brad Newell in KIN 435 (section 1)
"Packers Catching Flak Over New ADA-based Ticket Policy" written by Paul Steinbach is an article that brings awareness to an issue regarding the ticket sales policy change of the Green Bay Packers. With the new Packers policy Green Bay will no longer sell single game tickets to people with disabilities. The main issue is that a previous handicap friendly policy is being changed and blamed on new regulations imposed by Americans with Disabilities Act which states that people with disabilities need to be treated in the same way of those without regarding sales. The Packers claim to interpret this as saying that their previous policy is in conflict with the ADA regulation thus forcing them to change their policy. The claim that this is in violation of the regulations by being unfair in favor of those who are handicap thus not being equal.
In my opinion, the Packers are using the new ADA regulation as a opportunity to change their policy. Knowing that handicap individuals wouldn't be happy with the change they blamed the change on ADA regulations. But, I don't see an ethical issue with this change. People with disabilities can still purchase single game tickets online that are being resold by handicap season ticket holders just like non-handicap people. The only issue could be that there are not enough handicap seats.
There could be a negative marketing and sales impact caused by people who believe the policy change is unethical. If a group of people feels strongly enough about the ethics of the change they could boycott Packers games and shine negative publicity on the organization. Boycotts and public opinions can have a big impact on how a company does business. For example in the 1970's Nestles made some questionable ethical decisions and caused a boycott that effected profits enough that forced the company to make business changes. And on the other side of the spectrum many companies make donations that shine positive light on the company and act as a marketing strategy to bring in new customers.
Regulations can also have a huge impact on companies. Companies spend millions of dollars to stay within state and national safety, health, and ethical regulations. While many regulations are necessary some believe that others force unnecessary spending that could be used to produce better products and more profits.
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Review by Adam Broughman in KIN 435 (section 1)
This article is about the Packers and their new ticketing policy regarding people with disabilities. Since there has been some changes made to the Americans with Disabilities Act, the Packers had to change their ticket policies to coincide with the new regulations. According to the article, ticket sales have to be the same for people with or without disabilities. Since the Packers don’t personally sell single game tickets to able-bodied fans, they also have to withhold single game tickets for disabled people as well. If disabled people want to purchase tickets to a game and not go through a secondary market, they have to buy season tickets, which carry a hefty price tag.
While this may sound like it will hurt ticket sales, representatives from the Packers feel that they will sell all of the tickets reserved for disabled people. I feel like this is a lofty goal and that it will be harder to sell the tickets than they think. While the Packers are abiding within the confines of the law, I feel like they are in a moral grey area. The purpose of the ADA is to help people with disabilities, but I feel like these new changes have hindered them. I think that buying single game tickets would be more cost efficient for disabled people and would allow them to come out to more games. With this new policy in place, I feel like less disabled people will be able to come out to the games. I think this new policy will not only anger disabled fans, but their families as well. It will now be more difficult to obtain tickets for disabled people and that might also keep able-bodied fans with disabled family members from coming out to games. Overall, I think this change will affect ticket sales in a negative way.
Monday, April 16, 2012
"Gatorade announces multi-year partnership with Cam Newton"
From Sports Business Digest
Review by Michael Prince in KIN 435 (section 2)
Gatorade just signed a multi-year partnership with Carolina Panther Cam Newton. Cam joins Peyton Manning and Eli Manning as the only other players represented by Gatorade in the NFL. Newton will appear in television advertisements and also print and digital. He will also be going to the Gatorade Sports Science Institute to work with them on figuring out ways to improve performance out on the field.
This is a huge deal for Cam Newton as he will only be a second year player this upcoming season. Gatorade said, “Cam has proven himself as a naturally gifted athlete with a promising NFL career.” This goes to show how much of an impact Newton had throughout his first season. Gatorade hasn’t signed any other players other than the Manning brother’s so this interesting to see. Cam is very marketable as he is a great player and has a great personality as he is a fan favorite everywhere he goes. He also has proven he is a winner at every level he plays at. Having Cam Newton attached to Gatorade will be a big impact on people that drink sports drinks. People are going to want to be like Cam and do the same things he does. I expect sales for Gatorade to increase as I see them putting his face all over the bottles or on all sorts of advertisements.
This deal can only benefit Gatorade as Cam Newton seems to be the ideal athlete to represent Gatorade along with Peyton and Eli Manning. I’m already a fan of Gatorade and I will continue to keep drinking Gatorade. It will be up to Gatorade to appeal to people that don’t drink Gatorade. This deal will help both parties and I see a great relationship between Cam Newton and Gatorade in the future.
Review by Michael Prince in KIN 435 (section 2)
Gatorade just signed a multi-year partnership with Carolina Panther Cam Newton. Cam joins Peyton Manning and Eli Manning as the only other players represented by Gatorade in the NFL. Newton will appear in television advertisements and also print and digital. He will also be going to the Gatorade Sports Science Institute to work with them on figuring out ways to improve performance out on the field.
This is a huge deal for Cam Newton as he will only be a second year player this upcoming season. Gatorade said, “Cam has proven himself as a naturally gifted athlete with a promising NFL career.” This goes to show how much of an impact Newton had throughout his first season. Gatorade hasn’t signed any other players other than the Manning brother’s so this interesting to see. Cam is very marketable as he is a great player and has a great personality as he is a fan favorite everywhere he goes. He also has proven he is a winner at every level he plays at. Having Cam Newton attached to Gatorade will be a big impact on people that drink sports drinks. People are going to want to be like Cam and do the same things he does. I expect sales for Gatorade to increase as I see them putting his face all over the bottles or on all sorts of advertisements.
This deal can only benefit Gatorade as Cam Newton seems to be the ideal athlete to represent Gatorade along with Peyton and Eli Manning. I’m already a fan of Gatorade and I will continue to keep drinking Gatorade. It will be up to Gatorade to appeal to people that don’t drink Gatorade. This deal will help both parties and I see a great relationship between Cam Newton and Gatorade in the future.
Wednesday, April 11, 2012
New York Red Bulls Career Fair
NEW
YORK RED BULLS CAREER FAIR
Date: Saturday April 14
Time: 12:00-3:00 PM
Location: Red Bull Arena Harrison, NJ
Career Fair attendees will have the opportunity to meet with representatives in the fields of public relations, sales and business development, marketing, broadcasting, finance, journalism, advertising, sports medicine and more. Information will be given regarding full, part-time, seasonal positions, internships and volunteer opportunities.
For more information, click here.
Time: 12:00-3:00 PM
Location: Red Bull Arena Harrison, NJ
Career Fair attendees will have the opportunity to meet with representatives in the fields of public relations, sales and business development, marketing, broadcasting, finance, journalism, advertising, sports medicine and more. Information will be given regarding full, part-time, seasonal positions, internships and volunteer opportunities.
For more information, click here.
"The Tiger Woods Television Effect"
From the University of Kansas Journalism
Review by Chad Mozingo in KIN 435 (section 2)
Review by Chad Mozingo in KIN 435 (section 2)
The article that I have chosen to review is “The Tiger Woods Television Effect.” This article was particularly interesting for me because it shows the impact that one single player can have in a sport. It shows the importance of Tiger Woods in the game of golf and how he personally impacts the number of viewers watching golf. It gives key statistics, for instance when he is in the field for a tournament viewership increases approximately 30 to 50 percent. This is astounding to be when thinking about the amount of money that is spent during golf tournaments for advertisements and sponsorships that if he isn’t playing nearly half of the viewers may not be tuning in to see the advertisements. Financially commercials, tickets, and anything to do with the tournament has to decrease in monetary value due to the attendance of one person. The article also had charts showing the viewership in majors since Tiger Woods and how they have increased. When Tiger is in contention to win a tournament on the final day it is the most watch sport. There are other statements in the article showing how he personally has evolved and changed the game of golf himself not just from a marketing standpoint. Because of him personally changing the game and raising the bar of excellence for golfers it has made it more entertaining to watch and play for everyone.
Friday, April 6, 2012
"Is March Madness Marketing’s Next Super Bowl?"
From The Street
Review by James Hemphill in KIN 435 (section 2)
The gold standard for television advertising in sporting events has been the Super Bowl, but the NCAA Tournament has made over $5.2 billion in television advertising from 275 sponsors over the course of the past decade. The 2011 NCAA Tournament garnered $738 million with only 78 sponsors. The key ingredient for the NCAA Tournament to generate nearly three quarters of a billion dollars is passion. Collegiate fans are the most passionate of all sports fans and they are comprised of mostly individuals ranging from ages 18 to 34.
CBS and Turner Sports have capitalized on the growing opportunities to make a profit from the NCAA Tournament. They signed a deal to televise the tournament for $10 billion through the year 2024. Both CBS and Turner Sports realized that the tournament is the second most profitable sporting event behind the NFL Playoffs and continues to prosper. A thirty second television spot for the NCAA Tournament Final costs roughly $1.2 million. The key ingredient for advertisers is the fact that the NCAA Tournament last three weeks and gives them more face time with their potential consumers.
The three main sponsors of the NCAA Tournament are AT&T, Coca-Cola, and Capital One. They each spend millions of dollars to have their companies all over television commercials, but none of them pay as much as General Motors for advertising during the tournament. Backed by their corporate sponsor Buick, GM spends $57.9 million on advertising for the NCAA Tournament. In terms of public sentiment, the Final Four of the NCAA Tournament ranks second in major sporting events behind only the Major League Baseball World Series. This signifies the importance of the Final Four to not only people associated with the specific universities participating in the two national semifinal games but also collegiate basketball fans across the United States.
The downside of the NCAA Tournament is that the awareness and avidity of the event is only half of the Super Bowl. While the Super Bowl has the potential to reach 86.6 million individuals through marketing, the Final Four only has 43.8 million potential customers. However, this has helped smaller companies such as Buffalo Wild Wings, Southwest Airlines, State Farm Insurance, and UPS devise marketing campaigns to promote their products during NCAA Tournament games.
The marketing and sales implications of this article are that the NCAA Tournament is one of the largest sporting events in the United States and there are opportunities for many different types of sponsors to become involved during the tournament. Although it doesn’t reach as many customers as the Super Bowl, the NCAA Tournament allows for smaller companies to advertise their product or service to potential customers. It is likely that the NCAA Tournament will continue to grow because of its popularity and it should continue to rake in large sums of money from sponsors. With the NCAA Tournament concluding this past Monday, it will be intriguing to view how successful corporate sponsors and other sponsored companies were with generating sales.
Review by James Hemphill in KIN 435 (section 2)
The gold standard for television advertising in sporting events has been the Super Bowl, but the NCAA Tournament has made over $5.2 billion in television advertising from 275 sponsors over the course of the past decade. The 2011 NCAA Tournament garnered $738 million with only 78 sponsors. The key ingredient for the NCAA Tournament to generate nearly three quarters of a billion dollars is passion. Collegiate fans are the most passionate of all sports fans and they are comprised of mostly individuals ranging from ages 18 to 34.
CBS and Turner Sports have capitalized on the growing opportunities to make a profit from the NCAA Tournament. They signed a deal to televise the tournament for $10 billion through the year 2024. Both CBS and Turner Sports realized that the tournament is the second most profitable sporting event behind the NFL Playoffs and continues to prosper. A thirty second television spot for the NCAA Tournament Final costs roughly $1.2 million. The key ingredient for advertisers is the fact that the NCAA Tournament last three weeks and gives them more face time with their potential consumers.
The three main sponsors of the NCAA Tournament are AT&T, Coca-Cola, and Capital One. They each spend millions of dollars to have their companies all over television commercials, but none of them pay as much as General Motors for advertising during the tournament. Backed by their corporate sponsor Buick, GM spends $57.9 million on advertising for the NCAA Tournament. In terms of public sentiment, the Final Four of the NCAA Tournament ranks second in major sporting events behind only the Major League Baseball World Series. This signifies the importance of the Final Four to not only people associated with the specific universities participating in the two national semifinal games but also collegiate basketball fans across the United States.
The downside of the NCAA Tournament is that the awareness and avidity of the event is only half of the Super Bowl. While the Super Bowl has the potential to reach 86.6 million individuals through marketing, the Final Four only has 43.8 million potential customers. However, this has helped smaller companies such as Buffalo Wild Wings, Southwest Airlines, State Farm Insurance, and UPS devise marketing campaigns to promote their products during NCAA Tournament games.
The marketing and sales implications of this article are that the NCAA Tournament is one of the largest sporting events in the United States and there are opportunities for many different types of sponsors to become involved during the tournament. Although it doesn’t reach as many customers as the Super Bowl, the NCAA Tournament allows for smaller companies to advertise their product or service to potential customers. It is likely that the NCAA Tournament will continue to grow because of its popularity and it should continue to rake in large sums of money from sponsors. With the NCAA Tournament concluding this past Monday, it will be intriguing to view how successful corporate sponsors and other sponsored companies were with generating sales.
Friday, March 30, 2012
"Trade to Jets Launches Tim Tebow Into Marketing Stratosphere"
From Forbes
Review by Chad Byers in Kin 435 (section 1)
Jeff Bercovici’s article in Forbes discusses the benefits Tim Tebow will enjoy from a marketing perspective following his trade to the New York Jets. Forbes discusses the new opportunities that the New York market presents to Tebow. “Tebow-mania” was already at an unbelievable level in Denver but the author shares some of the benefits he will gain from being in the biggest media market in the nation.
Tim Tebow already enjoys endorsements from Nike, Jockey, and EA sports racking in 1-2 million dollars a year. Bercovici informs the readers that Tebow can increase this number drastically almost with regional sponsorships. He states that there are several opportunities to break the million dollar mark with companies that only advertise within the New York and New Jersey area. One of the most obvious facts that determine his strength in endorsement will be his performance. If Tem Tebow can become a starter and succeed in this role it is projected that he will easily top the 10 million dollars a year annually in endorsements. While there is much dispute between the Tebow fanatics and his “haters;” there is a database that compiles statistics on consumer’s perceptions of different celebrity endorsers. Tim was at the top of many of these categories on par with Larry David and Ricky Gervais. Bercovici states, “Tebow is near the top of the chart on a variety of measures, including trust, influence and trend-setting power.” This is why every company wants his face on their product.
I personally find this article completely accurate. Tebow has proven that he has what it takes to win in the NFL and his work ethic will mend the negatives in his playing style. Some people call him phony but Tebow believes what he says all the way to the core; and that is why he is an extremely marketable athlete. I do find that a lot of the attention Tebow gains is from the media pushing him in the spotlight because of his unique way of living his life. His market strength will increase because he is now in New York but the longevity of these deals will depend on his success. New York loves a winner and forgets about a benchwarmer quicker than any other city, the sky is the limit for Tebow but it all rides on his shoulder.
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Review by Josh Futter in KIN 435 (section 3)
The article we chose for our marketing presentation is “Trade to jets launches Tebow into marketing stratosphere” by Jeff Bercovici. This article talks about how Tim Tebow is going to a small market in Denver to a large market in New York City. It talks of the opportunities that present itself for Tim in his move to New York.
This article talks about the “what if’s” for Tim and the kind of money he could be looking at depending on the future he has in New York and the amount of playing time he receives with his new team. It states that Tim could be looking at and upwards of 10 million dollars in endorsements on top of the 1 to 2 million dollars he already receives from his sponsors EA Sports, Nike, and Jockey. This depends on playing time and how the Jets do as a team. The article also states that New York is one of the only, if not the only place where Tebow could get a local sponsorship totaling the 7 figures mark. It also states that Tebow could also get sponsorship deals while riding the bench.
According to the Davie Brown index which tracks consumer perception of around 2500 athletes Tim Tebow is at the top of this study using trust, influence, and trend setting power to measure where the athletes stand with the consumers. This comes with a middle of the road appeal score due to his love him or hate him nature with the fans.
Sports agent Eugene Lee says that If Tim Tebow can win a Super Bowl it can take him to level of stars such as Michael Jordan and Tiger Woods. This article gives you a lot of “what if” situations but leaves a lot of what happens with Tim’s marketability up to him and his performance on the field. The article doesn’t give any real definitive marketing strategies that will be used or new sponsors Tim will have because of his move, leaving a lot up to the reader to figure out on their own.
Review by Chad Byers in Kin 435 (section 1)
Jeff Bercovici’s article in Forbes discusses the benefits Tim Tebow will enjoy from a marketing perspective following his trade to the New York Jets. Forbes discusses the new opportunities that the New York market presents to Tebow. “Tebow-mania” was already at an unbelievable level in Denver but the author shares some of the benefits he will gain from being in the biggest media market in the nation.
Tim Tebow already enjoys endorsements from Nike, Jockey, and EA sports racking in 1-2 million dollars a year. Bercovici informs the readers that Tebow can increase this number drastically almost with regional sponsorships. He states that there are several opportunities to break the million dollar mark with companies that only advertise within the New York and New Jersey area. One of the most obvious facts that determine his strength in endorsement will be his performance. If Tem Tebow can become a starter and succeed in this role it is projected that he will easily top the 10 million dollars a year annually in endorsements. While there is much dispute between the Tebow fanatics and his “haters;” there is a database that compiles statistics on consumer’s perceptions of different celebrity endorsers. Tim was at the top of many of these categories on par with Larry David and Ricky Gervais. Bercovici states, “Tebow is near the top of the chart on a variety of measures, including trust, influence and trend-setting power.” This is why every company wants his face on their product.
I personally find this article completely accurate. Tebow has proven that he has what it takes to win in the NFL and his work ethic will mend the negatives in his playing style. Some people call him phony but Tebow believes what he says all the way to the core; and that is why he is an extremely marketable athlete. I do find that a lot of the attention Tebow gains is from the media pushing him in the spotlight because of his unique way of living his life. His market strength will increase because he is now in New York but the longevity of these deals will depend on his success. New York loves a winner and forgets about a benchwarmer quicker than any other city, the sky is the limit for Tebow but it all rides on his shoulder.
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Review by Josh Futter in KIN 435 (section 3)
The article we chose for our marketing presentation is “Trade to jets launches Tebow into marketing stratosphere” by Jeff Bercovici. This article talks about how Tim Tebow is going to a small market in Denver to a large market in New York City. It talks of the opportunities that present itself for Tim in his move to New York.
This article talks about the “what if’s” for Tim and the kind of money he could be looking at depending on the future he has in New York and the amount of playing time he receives with his new team. It states that Tim could be looking at and upwards of 10 million dollars in endorsements on top of the 1 to 2 million dollars he already receives from his sponsors EA Sports, Nike, and Jockey. This depends on playing time and how the Jets do as a team. The article also states that New York is one of the only, if not the only place where Tebow could get a local sponsorship totaling the 7 figures mark. It also states that Tebow could also get sponsorship deals while riding the bench.
According to the Davie Brown index which tracks consumer perception of around 2500 athletes Tim Tebow is at the top of this study using trust, influence, and trend setting power to measure where the athletes stand with the consumers. This comes with a middle of the road appeal score due to his love him or hate him nature with the fans.
Sports agent Eugene Lee says that If Tim Tebow can win a Super Bowl it can take him to level of stars such as Michael Jordan and Tiger Woods. This article gives you a lot of “what if” situations but leaves a lot of what happens with Tim’s marketability up to him and his performance on the field. The article doesn’t give any real definitive marketing strategies that will be used or new sponsors Tim will have because of his move, leaving a lot up to the reader to figure out on their own.
Friday, March 23, 2012
"Gold Coast: Football club to farce"
From ESPNsoccernet
Review by Tyler Copan in KIN 435 (section 1)
The Gold Coast United is a soccer team that plays in the Australian A-League. The team was founded in 2009 by mining magnate Clive Palmer. At their inception, Palmer proclaimed that the team would fly through their inaugural year without a single loss; he was sorely mistaken. Gold Coast United, instead of winning all their games, quickly became the worst and most despicable team in the league. In their latest blunder, Palmer named one of the newest and youngest members of the team, 17-year-old Mitch Cooper, to be the team’s captain in their match against the Melbourne Heat. This action in itself is ridiculous because Cooper had only played a few games with the team and he had not been in any position to deserve the right to be called captain. The coach of the team, Miron Bleiberg, publicly spoke out against Palmer’s move which led to Palmer suspending Bleiberg for not supporting him. For any other team, this might not be such a big deal, however, Gold Coast United are not just any team. From constantly picking up star players for absurd amounts of money and then those same players not accomplishing anything to constantly having minimal fans and sponsorships at any of their matches, Gold Coast United seems to be going down the drain fast.
The marketing and sales implications of Clive Palmer’s actions are disastrous for both the Gold Coast United soccer team and the Australian A-League in general. This is bad for Gold Coast United because the actions of their immature owner cause them to be constantly losing fans and other potential consumers of their products and services. Also, since no one is going to their games and they are constantly losing fans, nobody wants to become sponsors of the team and the sponsors that the team does have are probably going to move on to other teams relatively soon if they have not already. The actions of Gold Coast United and its owner Clive Palmer are disastrous for the entire Australian A-League because the sports industry in Australia is extremely competitive and, if Gold Coast United is constantly losing fans and sponsors because of their ridiculous actions, that makes the entire league look bad and could cause potential revenue producers to move on to other sports like Australian Rules Football. In conclusion, Gold Coast United and billionaire owner Clive Palmer seem to be taking actions that lead them down a road that ends in dissolution of the team and maybe even of the league.
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Review by Katie Gebauer in KIN 435 (section 1)
The article Gold Coast: Football Club to Farce explains how another incident by the Gold Coast’s coach Palmer has turned them into a joke. The billionaire, Clive Palmer, funds the Gold Coast team that began in 2009, because like other teams they are struggling with a lack of crowds and lack of sponsorships. Palmer told coach Miron Bleiberg that he was to make the 17-year-old new comer, Mitch Cooper captain for the game against Melbourne Heart. To me it seems that Palmer was trying to achieve new fans by making a young player captain because it showed that he supports youth. Supporting youth could get parents to take their kids to the games, could get young kids to follow the team and players a little more because of their ability to relate to Cooper, and being that Cooper was expected to be very good it could create hype around him which would help out ticket sales and sponsorships. This fact is proven because the first thing I noticed about the article was that Hyatt was the sponsor that Cooper wears on his uniform. What company wouldn’t want to advertise and or sponsor a team or player that is getting that much hype?
The part that Palmer misunderstood about what he did was the affect is would have on the fans. The fans take the game, and the role of captain, very seriously. It is given to someone who shows teamwork and leadership, many fans viewed giving Cooper the role of captain as a joke and a slap in the face to the hard work and effort that the players put into the game. I believe Coach Bleiberg understood this, which is why he assured fans that his role as captain was just a ceremonial gesture. Palmer then came back and suspended Bleiberg because he saw that statement as undermining what he had planned. Being that most of the fans didn’t agree with Cooper becoming captain, the fact that the coach was suspended angered them even more.
Basically this article sums up how this is just one of many instances that Palmer is tarnishing his teams reputation through bad decisions, and how that tarnished reputation may soon lead to the end of this team.
Review by Tyler Copan in KIN 435 (section 1)
The Gold Coast United is a soccer team that plays in the Australian A-League. The team was founded in 2009 by mining magnate Clive Palmer. At their inception, Palmer proclaimed that the team would fly through their inaugural year without a single loss; he was sorely mistaken. Gold Coast United, instead of winning all their games, quickly became the worst and most despicable team in the league. In their latest blunder, Palmer named one of the newest and youngest members of the team, 17-year-old Mitch Cooper, to be the team’s captain in their match against the Melbourne Heat. This action in itself is ridiculous because Cooper had only played a few games with the team and he had not been in any position to deserve the right to be called captain. The coach of the team, Miron Bleiberg, publicly spoke out against Palmer’s move which led to Palmer suspending Bleiberg for not supporting him. For any other team, this might not be such a big deal, however, Gold Coast United are not just any team. From constantly picking up star players for absurd amounts of money and then those same players not accomplishing anything to constantly having minimal fans and sponsorships at any of their matches, Gold Coast United seems to be going down the drain fast.
The marketing and sales implications of Clive Palmer’s actions are disastrous for both the Gold Coast United soccer team and the Australian A-League in general. This is bad for Gold Coast United because the actions of their immature owner cause them to be constantly losing fans and other potential consumers of their products and services. Also, since no one is going to their games and they are constantly losing fans, nobody wants to become sponsors of the team and the sponsors that the team does have are probably going to move on to other teams relatively soon if they have not already. The actions of Gold Coast United and its owner Clive Palmer are disastrous for the entire Australian A-League because the sports industry in Australia is extremely competitive and, if Gold Coast United is constantly losing fans and sponsors because of their ridiculous actions, that makes the entire league look bad and could cause potential revenue producers to move on to other sports like Australian Rules Football. In conclusion, Gold Coast United and billionaire owner Clive Palmer seem to be taking actions that lead them down a road that ends in dissolution of the team and maybe even of the league.
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Review by Katie Gebauer in KIN 435 (section 1)
The article Gold Coast: Football Club to Farce explains how another incident by the Gold Coast’s coach Palmer has turned them into a joke. The billionaire, Clive Palmer, funds the Gold Coast team that began in 2009, because like other teams they are struggling with a lack of crowds and lack of sponsorships. Palmer told coach Miron Bleiberg that he was to make the 17-year-old new comer, Mitch Cooper captain for the game against Melbourne Heart. To me it seems that Palmer was trying to achieve new fans by making a young player captain because it showed that he supports youth. Supporting youth could get parents to take their kids to the games, could get young kids to follow the team and players a little more because of their ability to relate to Cooper, and being that Cooper was expected to be very good it could create hype around him which would help out ticket sales and sponsorships. This fact is proven because the first thing I noticed about the article was that Hyatt was the sponsor that Cooper wears on his uniform. What company wouldn’t want to advertise and or sponsor a team or player that is getting that much hype?
The part that Palmer misunderstood about what he did was the affect is would have on the fans. The fans take the game, and the role of captain, very seriously. It is given to someone who shows teamwork and leadership, many fans viewed giving Cooper the role of captain as a joke and a slap in the face to the hard work and effort that the players put into the game. I believe Coach Bleiberg understood this, which is why he assured fans that his role as captain was just a ceremonial gesture. Palmer then came back and suspended Bleiberg because he saw that statement as undermining what he had planned. Being that most of the fans didn’t agree with Cooper becoming captain, the fact that the coach was suspended angered them even more.
Basically this article sums up how this is just one of many instances that Palmer is tarnishing his teams reputation through bad decisions, and how that tarnished reputation may soon lead to the end of this team.
Wednesday, March 21, 2012
"Marketing moguls, potential sponsors await Patrick's NASCAR punch"
From the Daytona Beach News-Journal
Review by Rick Reardon in KIN 435 (section 2)
In this article the author, Skylar Swisher, discusses the opportunity that is currently in front of Danica Patrick. Danica Patrick won the pole position for the Daytona 500 this past Friday. She is turning all sorts of heads because she is only the third woman to race the Daytona 500, and the first to win the pole there. The author stresses that if she could pull off the upset and win the Sunday at Daytona 500 this Sunday, the marketing opportunities are endless for her. Danica is already extremely well known, 68% of Americans know her by her name or face. This shows that she is already a well known house hold name, and winning this race could only bolster that. She is even very popular amongst avid NASCAR fans, 87% of Americans said that they are hoping that Danica does well in the race, and 80% said that she is good for the support. So across the board she has positive support from all fans already, a win could only help that stat. If Danica would win the race it could attract all sorts of non traditional sponsors to NASCAR, and especially to Patrick. Swisher gives some examples of what kind of non traditional sponsors she could attract. He says that she could attract sponsors everywhere from lotion, all the way to wine. Danica Patrick, could cause sponsors to go away from the traditional blue-collar and automotive products and start sponsoring mass retailers. This is a great opportunity for the sport of NASCAR as well as Danica herself. She could really help improve the sport as well as her own image.
Review by Rick Reardon in KIN 435 (section 2)
In this article the author, Skylar Swisher, discusses the opportunity that is currently in front of Danica Patrick. Danica Patrick won the pole position for the Daytona 500 this past Friday. She is turning all sorts of heads because she is only the third woman to race the Daytona 500, and the first to win the pole there. The author stresses that if she could pull off the upset and win the Sunday at Daytona 500 this Sunday, the marketing opportunities are endless for her. Danica is already extremely well known, 68% of Americans know her by her name or face. This shows that she is already a well known house hold name, and winning this race could only bolster that. She is even very popular amongst avid NASCAR fans, 87% of Americans said that they are hoping that Danica does well in the race, and 80% said that she is good for the support. So across the board she has positive support from all fans already, a win could only help that stat. If Danica would win the race it could attract all sorts of non traditional sponsors to NASCAR, and especially to Patrick. Swisher gives some examples of what kind of non traditional sponsors she could attract. He says that she could attract sponsors everywhere from lotion, all the way to wine. Danica Patrick, could cause sponsors to go away from the traditional blue-collar and automotive products and start sponsoring mass retailers. This is a great opportunity for the sport of NASCAR as well as Danica herself. She could really help improve the sport as well as her own image.
Monday, March 19, 2012
"Hints of a Comeback as Woods Secures Deals"
From the New York Times
Review by Chad Mozingo in KIN 435 (section 2)
The article that I have chosen to do a presentation on is “Hints of a Comeback as Woods Secures Deals.” This article was found the in the New York Times on November 24, 2011. The basic over view of the article is about Tiger Woods’s sponsorship’s and how they have changed. It describes the collapse of Tiger Woods image and what impact that had on his endorsement deals. Also, the article described the magnitude of collateral damage that the infidelities had on his annual income through sponsorships. Also since the media exposure of his infidelities and its negative impact on the images of Tiger on people the article also described decline of his quality of play. The two combined has made it tough for him to pick up new sponsors and regain his excessive monetary situation that he once had.
Throughout the article it constantly explains marketing concepts such as the marketability of Tiger before and has the infidelities. It shows the ways in which athletes can be paid such as stock grants into companies and the large amounts of money that they can be worth. It also hints at the athlete side of the situation such as how Tiger will not just side with anyone as a partner because if he partners with a poor company it may bring down his image which is ultimately worth the majority of the money.
Friday, March 16, 2012
"The Lines Between Social Media And Sports Continue To Blur"
Review by Josh Ruffner in KIN 435 (section 1)
This article is about how sports teams are starting to implement social media into their marketing campaigns. They are really trying to increase interaction between fans, players, and the teams. Social media usage has become a huge asset to our daily lives. The one that is talked about within this article is Twitter.
The Philadelphia Wings decided to have a special jersey night with the players donning their twitter handles on the backs of their jerseys. The idea behind this was to create an interaction between the fans and players. The jerseys were later raffled off for a charity event. Social media is starting to become widely used in sports marketing. It is easier to engage the fans through social media because everybody is using it. I personally think this was a great idea for the Philadelphia Wings as it increases interaction between the players and fans. I think that Twitter could have a huge future in the marketing of sports. By following teams on Twitter fans are always up-to-date about what is going on with their favorite teams. Since the Wings were the first team to implement this idea, I think others will surely give it a try. I also think this may benefit the smaller leagues because they can become more connected with their fan base through social media usage. I am not really sure how this will factor into the four major sports as many people are already connected with their favorite teams through some sort of social media channel.
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Review by Peter Billups in KIN 435 (section 1)
A recent article in Forbes Magazine titled, “The Lines Between Social Media and Sports Continue To Blur,” addresses the February 12th National League Lacrosse game in which the Philadelphia Wings wore jerseys with the players Twitter handles on them. This marks the first time a North American Professional Sports team has done such a promotion. This promotion was genius; the team and league received a great amount of free exposure due to the jerseys. The NLL and Philadelphia Wings received more airtime on SportsCenter and other news channels channels across the country as well as articles in many magazines including the one in Forbes Magazine. Not mentioned in the article was the fact that after the game the jerseys were auctioned off, with proceeds going to support the American Cancer Society. Obviously, the intent of having these jerseys made, worn once and auctioned off was to provide a unique marketing experience for the Philadelphia Wings and provide an opportunity for fans to engage with the athletes via Twitter.
I thoroughly enjoyed this article. It raises many questions and encourages any sport business professional to consider the future of social media relating to sports. Steve Olenski, a freelance advertising and marketing writer/blogger concludes the article with the question, is “the use of Twitter handles and jerseys, a one time thing? Or do you think this is only the beginning?” I believe that this is only the beginning but the use of Twitter handles on team jerseys will not immediately be duplicated by other professional teams.
The sports purest would be against Twitter jerseys and right now I think management would be against it as well. This practice puts emphasis on the individual players. Why promote fan focus on the individual athletes instead of the team? Many players leave in free agency and those players can easily take fans with them through the use of today’s technology which makes keeping track of your favorite players a click away. The article focuses on the merchandise sales and makes the reader believe that Twitter jerseys could sell and lead to more Twitter gear. I believe that this is not the case, despite the fact that the line between social media and sports is becoming less clear. Fans value tradition and Twitter handles on jerseys is a deviation from tradition. One possibility is first to present Twitter handles in the programs and on the jumbotrons, more or less testing the response. The NLL and the Wings received positive results from the promotion since they found a new way to get publicity and had the positive image of helping those in need. Twitter reaches millions of people, especially those that economically support online marketing. It is inevitable that Twitter is used by major sports programs; but to add Twitter names on jerseys further divides athlete with team.
"Nationals limiting group sales to boost Take Back the Park campaign"
From the Washington Post
Review by Kristen Rauch in KIN 435 (section 2)
Looking at the crowd in Nationals Stadium on Opening Day two years ago, one would have thought they were at Citizens Bank Park, home of the Philadelphia Phillies. Phillies fans flooded the capital in 2010, which is why the Washington Nationals have launched a promotion campaign called “Take Back the Park” for this season’s series against the Phillies in May. Andrew Feffer, the Nationals’ COO, claims that this year is “a different day,” as the campaign aims to get the majority of seats filled with Washington fans.
The Take Back the Park promotion offers a special presale of single-game tickets available only to those who live in DC, Maryland, or Virginia. The presale opened at 7:00 am on Friday, February 3rd, and will continue until a yet-to-be-specified date. During this time, Nationals season-ticket holders and residents of the DMV area are encouraged to register for the offer, although eligibility for presale does not guarantee availability of those tickets; tickets are subject to a first-come, first-served basis. Along with this promotion, Feffer has made an appeal to local fans that “filling the park is not only about the Nationals and Phillies, but rather a civic issue.” He hopes the community will band together and take advantage of this opportunity to reclaim what is theirs: Nationals Park.
What does Take Back the Park mean for Phillies fans? They will not be able to purchase tickets to the series until the conclusion of the promotion, and even then, the group tickets they do buy will be at a non-discount rate. This has upset many of the Philadelphia tour operators who generate their income by grouping bus tickets to Nationals Park with tickets to the games. Feffer wants to make sure that Nationals fans get the opportunity to get a ticket to the game before Phillies fans, but once the promotion is over the remaining single-game tickets will go on sale to anyone.
In my opinion, this promotion plan has potential for short-term success. I think that Take Back the Park will get local Nats fans to become more aware of the rivalry with the Phillies, and realizing that this opponent has really “taken away” their stadium, competitiveness will set in and Washington fans will want to reclaim what is theirs. In the long-run, however, attendance ratios at Nationals-Phillies games will really depend on whether or not the Nats win. The new promotion idea will excite the people of Washington for the first series, but if the Nationals are not winning it will have a negative effect on the number of DMV residents who take advantage of the presale and attend future games. Furthermore, limiting group ticket sales may anger Phillies fans, potentially resulting in poorer sportsmanship from those that do end up getting seats in the stadium.
"Peyton Manning nears decision on his next team"
From Los Angeles Times
Review by Michael Smith in KIN 435 (section 2)
Almost all football fans know that the NFL opens up the free agencies today March 13th, 2012. However many people are speculating over Peyton Manning’s free agency. Right now Manning has the headline of the “hot topic” within the NFL. Many players have been released due to an expired contract or teams no longer have the interest or money to sign them. In Peyton Manning’s case, both problems are present, but not for the reasons you might think. Peyton Manning was released by the Indianapolis Colts because they didn’t want nor could not pay him the $28 million dollar bonus he “deserved”.
When the Indianapolis Colts and owner Jim Irsay decided to part ways with quarterback Peyton Manning on March 7, 2012, Irsay insisted that the $28 million bonus and additional $7.4 million for Manning's 2012 salary he was due to receive on March 8 had no effect on the decision. Petyon Manning is 35-years-old and is a four-time MVP quarterback. Manning previously underwent surgery to surgically fuse his neck and is coming off a season where he didn't play a single game. While Peyton Manning's impact on the field is undeniable after witnessing the Colts' 2-14 record without him, his impact on the Indianapolis Colts ticket sales is equally amazing. Without Peyton Manning last season the Colts ticket sales dropped by 90% from the previous season and the average ticket price dropped by almost 60%. Peyton Manning's impact both on and off the field to the Colts' organization this past year is undeniable.
When Peyton Manning signed his last Colts contract on July 30, 2011, the contract was for 5 years and $90 million, an average of $18 million a year. While Jim Irsay, the Colts General Manager, wanted to make him the highest-paid player in NFL history, Manning chose to accept less money in order to free up the Colts front office to be able to sign other players. "Whether I deserve to be the highest-paid player over the next five years is irrelevant," Manning said. "I would rather them use that money and keep the players they want to keep and get other players".
Peyton Manning is gone now, and it remains to be seen what the economic impact his absence will have on Colts' ticket sales moving forward. The places that he might end up being a quarterback for the rest of his career are endless. Every team wants his ability, leadership and big name. The fight for Peyton is ongoing but many prospective teams are supposed to be nearing a decision by the end of this week.
Review by Michael Smith in KIN 435 (section 2)
Almost all football fans know that the NFL opens up the free agencies today March 13th, 2012. However many people are speculating over Peyton Manning’s free agency. Right now Manning has the headline of the “hot topic” within the NFL. Many players have been released due to an expired contract or teams no longer have the interest or money to sign them. In Peyton Manning’s case, both problems are present, but not for the reasons you might think. Peyton Manning was released by the Indianapolis Colts because they didn’t want nor could not pay him the $28 million dollar bonus he “deserved”.
When the Indianapolis Colts and owner Jim Irsay decided to part ways with quarterback Peyton Manning on March 7, 2012, Irsay insisted that the $28 million bonus and additional $7.4 million for Manning's 2012 salary he was due to receive on March 8 had no effect on the decision. Petyon Manning is 35-years-old and is a four-time MVP quarterback. Manning previously underwent surgery to surgically fuse his neck and is coming off a season where he didn't play a single game. While Peyton Manning's impact on the field is undeniable after witnessing the Colts' 2-14 record without him, his impact on the Indianapolis Colts ticket sales is equally amazing. Without Peyton Manning last season the Colts ticket sales dropped by 90% from the previous season and the average ticket price dropped by almost 60%. Peyton Manning's impact both on and off the field to the Colts' organization this past year is undeniable.
When Peyton Manning signed his last Colts contract on July 30, 2011, the contract was for 5 years and $90 million, an average of $18 million a year. While Jim Irsay, the Colts General Manager, wanted to make him the highest-paid player in NFL history, Manning chose to accept less money in order to free up the Colts front office to be able to sign other players. "Whether I deserve to be the highest-paid player over the next five years is irrelevant," Manning said. "I would rather them use that money and keep the players they want to keep and get other players".
Peyton Manning is gone now, and it remains to be seen what the economic impact his absence will have on Colts' ticket sales moving forward. The places that he might end up being a quarterback for the rest of his career are endless. Every team wants his ability, leadership and big name. The fight for Peyton is ongoing but many prospective teams are supposed to be nearing a decision by the end of this week.
Monday, February 27, 2012
Richmond Flying Squirrels Game Day Internship
This position is open to
students looking for credit or experience in minor league baseball. Throughout this internship students will
experience all facets of Minor League Baseball including ticketing, promotions,
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Quality candidates must be creative minded, possess solid communications
skills and be able to work on multiple projects simultaneously. Individual must
work successfully in a team environment
and most of all be able to have FUNN!
Click here for more details.
Wednesday, February 22, 2012
"Under Armour Signs Groundbreaking Deal With Tough Mudder"
From Forbes
Review by Joe Gochenour in KIN 435 (section 1)
In this article, Under Armour signed a two-year deal worth 2-3 million dollars with Tough Mudder to be the official clothing company as well as advertising throughout their events. This sponsorship gives Under Armour exclusive rights to all apparel and footwear for this hot company that is on the rise.
Tough Mudder was created in 2010 by Harvard graduate Will Dean, and has grown consistently into 2011 and is expected to have continued growth into the future. In 2010, they started the event with 3 races total and brought in a total of 3 million dollars. Following up 2010, in 2010 they brought in 16 million dollars and are expecting to continue by adding new markets into 2012 and expanding.
One of the biggest drawing points for Tough Mudder is there contribution to the Wounded Warrior Project. In 2010, they raised 482 thousand dollars towards this charity. Many people associate this event with the WWP that draws many new competitors as well as veterans who see their entry fee going to a good cause. Forbes has Tough Mudder as one of the top upcoming businesses to watch for.
This new partnership that was created is certainly a win-win situation for both companies. The Tough Mudder is an intense event that takes training and dedication to do. Under Armour saw this opportunity to expand and reach a market in training gear for those looking to rise to this challenge. If you look at Under Armour’s website, they have multiple specialized pages dedicated to Tough Mudder. They offer all types of apparel and footwear for those training, competing, as well as spectators and on-lookers.
Under Armour has created a unique marketing advantage by joining with Tough Mudder being the exclusive provider for this event. Tough Mudder has grown from three races, fifteen races and is planning on thirty-two events in 2012. As this event continues with growth, more Tough Mudder and workout enthusiasts will be looking to Under Armour as their go-to for their fitness needs.
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Tough Mudder is one of the hottest growing companies in the world that holds endurance races over obstacle courses. Forbes magazine has names Tough Mudder one of the top “Names you need to know” for up and coming businesses. Tough Mudder started out in 2010 with only three events, and in 2011 grew to 15 events. In 2012, Tough Mudder expects to hold 32 endurance events, mostly in the United States. Event participation may reach close to 500,000 and Tough Mudder’s revenue is expected to be around 25 million dollars in 2012. With the tremendous success of Tough Mudder, they signed a two to three million dollar agreement with Under Armour, to represent the first endurance event sponsorships. This deal gives Under Armour the exclusive rights to be the only apparel and footwear provider for the Tough Mudder events.
Under Armour and Tough Mudder have agreed to do a promotion for the endurance events, in which Under Armour will provide a variety of different gear for participants, spectators, and those training for Tough Mudder events. This promotion will provide many opportunities for both companies. Under Armour will benefit from this deal because these events will create new areas for Under Armour to sell their product, they will have an opportunity for those around the endurances events to become familiar with their product, and they will have a chance to gain new customers. Tough Mudder will benefit from this deal because they will now be sponsored by a well-established company that will nicely compliment Tough Mudder and help expand interest in the endurance events.
I think that Tough Mudder made an excellent marketing decision to sign a deal with Under Armour. This deal is a win-win situation for both companies because they complement each other well and will help define what image a customer considers when they see or hear Under Armour and Tough Mudder. This deal will help increase interest and participation with endurance events, and also help Under Armour gain a higher market share in sporting apparel and footwear. I think in the future when a customer considers Under Armour, they will think about extreme endurance and team work and Under Armour will be proud of that image.
"Bobsled and skeleton team hope success attracts new sponsors to fill the void"
From The Canadian Press
Review by James Hemphill in KIN 435 (section 2)
The Canadian bobsled and skeleton teams are going to lose their main corporate sponsor after this season. VISA, which has been their sponsor for twenty years, is looking for other opportunities and will not continue their partnership with the Canadian national team. It is a significant loss to the team because VISA generated roughly $350,000 annually to the team. That is around twenty percent of the program’s annual budget of between $3 million and $4 million. The national organization is also preparing for a budget reduction for the 2014 Olympic Games in Sochi, Russia.
In order to combat these financial difficulties, two of the top athletes, Melissa Hollingsworth and Jon Montgomery, are considering placing their faces on billboards in order to attempt to sway new sponsors. Hollingsworth is even open to putting a “For Sale” sign on any part of her uniform or her sled. The two athletes have a billboard campaign with the slogan “Give us a push. Gravity will do the rest”. However, this campaign has not been very successful because Olympic marketing is tied into the London Games later this year.
Own the Podium has helped the top athletes in bobsled and skeleton receive $2.3 million, but this does not benefit the younger athletes develop the program through innovation and equipment experimentation. With the lack of sponsorship, developmental programs might be cut and there may be increases in individual fees for athletes. Olympic athletes have to pay both a $336 national team membership fee and a $4,600 fee for bobsled or $3,600 fee for skeleton. The main technique to help keep the program running, membership costs stable, and the acquirement of sponsors is by continuing to win this winter and in the future.
Sponsorships are important in any sport, but especially in Olympic sports such as bobsled and skeleton. Without their VISA sponsorship, the Canadian bobsled and skeleton team simply does not have the funding to continue to finance their international program. Hopefully, once the 2012 Summer Games in London are completed, the team will have the opportunity to gain a major sponsor for the 2014 Winter Games in Sochi. The key for the Canadian national team is continuing to triumph as they did in the 2010 Winter Games. In Vancouver, they won four Olympic medals including two gold medals. Sponsors want to align themselves with winners because more people tune in to watch the gold medal contending programs and those programs usually sell more merchandise. It is likely that the Canadian team will partner themselves with a sponsor before the 2014 Olympic Games, but that is still to be determined.
Review by James Hemphill in KIN 435 (section 2)
The Canadian bobsled and skeleton teams are going to lose their main corporate sponsor after this season. VISA, which has been their sponsor for twenty years, is looking for other opportunities and will not continue their partnership with the Canadian national team. It is a significant loss to the team because VISA generated roughly $350,000 annually to the team. That is around twenty percent of the program’s annual budget of between $3 million and $4 million. The national organization is also preparing for a budget reduction for the 2014 Olympic Games in Sochi, Russia.
In order to combat these financial difficulties, two of the top athletes, Melissa Hollingsworth and Jon Montgomery, are considering placing their faces on billboards in order to attempt to sway new sponsors. Hollingsworth is even open to putting a “For Sale” sign on any part of her uniform or her sled. The two athletes have a billboard campaign with the slogan “Give us a push. Gravity will do the rest”. However, this campaign has not been very successful because Olympic marketing is tied into the London Games later this year.
Own the Podium has helped the top athletes in bobsled and skeleton receive $2.3 million, but this does not benefit the younger athletes develop the program through innovation and equipment experimentation. With the lack of sponsorship, developmental programs might be cut and there may be increases in individual fees for athletes. Olympic athletes have to pay both a $336 national team membership fee and a $4,600 fee for bobsled or $3,600 fee for skeleton. The main technique to help keep the program running, membership costs stable, and the acquirement of sponsors is by continuing to win this winter and in the future.
Sponsorships are important in any sport, but especially in Olympic sports such as bobsled and skeleton. Without their VISA sponsorship, the Canadian bobsled and skeleton team simply does not have the funding to continue to finance their international program. Hopefully, once the 2012 Summer Games in London are completed, the team will have the opportunity to gain a major sponsor for the 2014 Winter Games in Sochi. The key for the Canadian national team is continuing to triumph as they did in the 2010 Winter Games. In Vancouver, they won four Olympic medals including two gold medals. Sponsors want to align themselves with winners because more people tune in to watch the gold medal contending programs and those programs usually sell more merchandise. It is likely that the Canadian team will partner themselves with a sponsor before the 2014 Olympic Games, but that is still to be determined.
Wednesday, February 15, 2012
"Nationals Fight Invasion of Phillies Fans with Ticket-Sale Restrictions"
From Athletic Business
Review by Tarik Hislop in KIN 435 (section 1)
In the article, “Nationals Fight Invasion of Phillies Fans with Ticket-Sales Restrictions,” National’s Chief Operating Officer Andy Feffer told the Post, "Forget you, Philly. This is our park, this is our town, these are our fans, and it's our time right now." His goal is to prevent the Philly Fans from taking over their ballpark. In doing so, Feffer and the Nationals Organization are selling single-game tickets only to people who live in the DMV area. This is one way of controlling the type of fans that attend the baseball game.
Feffer is really annoyed by Phillies fans, which he expresses in this quote. "We've heard it enough, we've seen it enough, and I don't like it any more than anyone else," he said. "We're trying to build a team here, and nothing irks me personally or the people here more than to see another team's fans - particularly Philly fans - in our ballpark, holding up signs. That's not the way it should be. And I think we've got an opportunity here to do something different." Andy Feffer wants to change the culture of the organization, and turn the Nationals Baseball Team into a winning program, which is very evident in his efforts to attract more of “their” fans.
I believe this strategy will work IF they actually convince fans to come out and support. Hopefully, an increase of fan support will give the Nationals something to play for and improve their record so their fan base can continue to increase. These are all things Andy Feffer and The National’s Organization are working towards.
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Review by Ryan Smith in KIN 435 (section 1)
I chose to read the article “Nationals Fight Invasion of Phillies Fans with Ticket Sales Restrictions." This article discusses how the Washington Nationals are fed up with the Phillies fans taking over their ballpark. The Nationals Chief Operating Officer is even quoted saying “forget you Philly. This is our ballpark, this is our town, these are our fans, and it’s our time right now.” It is easy to see how this problem arises because with the Phillies winning success and their devoted fan base, they don’t have a problem with traveling to see their baseball team play. Not to mention that driving from Philly to Washington isn’t all that bad of a drive.
So in a plan to “Take Back to Park” as the Nationals call it, they have strategized for the first series with the Phillies by only selling single-game tickets to Maryland, Washington, and Virginia residents. This ticket restriction will go on for the next month before opening ticketing sales up for everyone else to purchase. The Phillies organization basically laughed at this plan implemented by the Washington Nationals. They go on to mention that they (Phillies) have never experienced their park being taken over by another ball team because as long as you are winning games, you don’t have to worry about such a problem.
In conclusion, I believe that this plan that the Nationals has come up with is terrible. I think that it’s just a lousy excuse as for why they can’t get fans to come out to the games. Looking at the bigger picture this might be a good idea for the Washington Nationals but the real solution for this problem is simple, just win games and your fan base will naturally increase.
"FILA taps tennis star Jelena Jankovic for endorsement deal"
This article is about FILA’s decision to make an endorsement deal with Jelena Jankovic. She was born and raised inBelgrade, Serbia. Jankovic was the first Serbian player to win a Grand Slam title when she won the Wimbledon mixed doubles. She was ranked Number 1 until 2009 when she was defeated by Serena Williams. Also in 2009, she wasn’t re-signed by Reebok and had a previous contract with ANTA a Chinese-based sportswear company. Her playing style is mostly known for consistency and being able to effectively slide on any surface she plays on.
FILA is a brand that is internationally successful except in the US. Some of their sponsorships include players like Grant Hill, Jerry Stackhouse, and Barry Bonds. These players aren’t as popular as they were in the 80s and 90s, which probably had a huge effect on FILA’s marketing in the United States. All together FILA had, or has 23 tennis athletes as endorsements, but only two are American. This article begs the question that though Jankovic is a good player, what makes her so special that she could influence a lot of people to think about FILA or their products. I haven’t heard about FILA since I was a child, so I had no clue that it still existed. If my favorite player started wearing FILA apparel tomorrow, I can’t honestly say that I would start wearing it, but it would make me think twice before I just put the brand down as a whole.
FILA has reached out to Jankovic because she is a great player with a great attitude about her profession and her life. Currently she is out with an injury, so I wonder how that would damper their plans to market in commercials and during different tournaments. Nevertheless, FILA is continuing its trend of reaching out to athletes of different ethnicities to strengthen its brand as a whole.
"Cycling Sponsor Gets Warm and Fuzzy"
From Roadcycling.com
Review by Justin Thorpe in KIN 435 (section 2)
We all know that doping, which is known as the administration of drugs to enhance or inhibit sporting performances, is frowned upon in almost every sport. Cycling is one of the many sports in which doping is considered illegal for individuals to do. In the article, “Cycling Sponsor gets Warm and Fuzzy”, it talks about a cyclist named Contador who has been involved in doping scandals and has failed drug tests relating to using performance enhancing drugs. Although, Contador has been found guilty for using performance enhancing drugs his sponsors, Saxo Bank, has remained loyal to him and continue to sponsor him during his difficulties. Most sponsors are known to revoke their sponsorships from individuals who are involved in doping scandals or have failed drug tests relating to the issue, such as T-Mobile and Milram. T-Mobile and Milram pulled their sponsorship away from Floyd Landis Phonak immediately after he was involved in a doping scandal. Saxo Bank continued to sponsor Contador because they state that they “support their clients in their moments of success and also of difficulty, and this is equally valid for our riders”. Although Saxo Bank stated that they basically stay with their clients through the good and bad of their sport careers, it is believed that Saxo Bank continued to stay with Contador because of the money that he has and can bring to them. Everyone knows that the economy right now is not at its best and therefore I understand why Saxo Bank would continue to stay with Contador. He is a great cyclist who has won many cycling tours, such as recently having two stage wins in the Tour of San Luis in Argentina. Although the punishment of being involved in a doping scandal, in Germany, is a two year ban, I feel that Saxo Bank is smart by staying with Contador because they know that once Contador ban is completed he will be back cycling in full force and would be capable of winning tours and money to give to his sponsorship.
Friday, February 10, 2012
8th Annual Charlotte Bobcats Career Fair
The Charlotte Bobcats career fair will be held on Friday, March 30 from 1:00 pm - 4:30 pm at Time Warner Cable Arena. There is a $23 registration fee that accompanies this event as they work to bring some of the best companies in the region to their career fair. This event is beneficial for employers, potential employees, or internship seekers. The registration fee helps us ensure a high quality event for everyone and gives an opportunity for everyone to see firsthand the inner workings of the sports and entertainment industry.
Not only does the registration grant access to the career fair, but it includes a ticket to that evening’s game against the Denver Nuggets at 7:00 pm. This will give the participants interested in the sports industry an opportunity to see how an arena is transformed and how many different avenues there are to work in our industry.
There are three ways to register;
· Fill out the flyer in its entirety out and then email, fax, or mail in to Time Warner Cable Arena
· Call and register over the phone directly with a Bobcats Account Executive
· Register online and enter the Special Offer Code: CAREER
The Bobcats will also be updating www.bobcats.com/careerfair, with the latest vendors that will be present and current information on the career fair itself.
Wednesday, February 8, 2012
"More Fans Can Look Forward to Affordability in 2012"
Article from Athletic Business
Review by Michael Prince in KIN 435 (section 2)
The article talked about how teams have been struggling to fill their stadiums. With the economy not being the best, teams have to find new ways to put people in the seats. The Cincinnati Bengals are coming off playoff appearances in two out of three years and still are having problems with attendance. Cincinnati will reduce prices for more than 14,500 seats in this upcoming 2012 season. They are pushing their youth movement to the fans telling them that they have a lot of talent and are looking to have a big turn out this season.
Not only are teams in the NFL having problems filling their seats but leagues such as the MLB, NBA and college level are rethinking their marketing strategies. Teams are beginning to reduce prices on certain seating to bring in more fans and money. I think this could work out well for the teams that do this. It only seems that the big name teams such as the Yankees, Red Sox, and the Patriots are consistently selling out each game. So the teams with the smaller market or the team is just not as good have to find something that can help bring in revenue. Normally you don’t see teams lowering ticket prices, but instead increasing them. In this case, teams are doing the opposite which goes against any basic marketing principle.
Time will only tell if this new marketing style will pay off. Marketers will have to do a good job of letting the public know of the price reductions through social media, television, flyers, etc. I think if the public knows that this is the new trend in sports they will be more prone to going to games. I know personally I will be going to more Orioles/Nationals games if they do some sort of price reduction on their seats. This article is just the start of more to come for other teams. I think as teams see how well reducing prices does for teams, you will start to see more and more teams begin to reduce prices. Overall, I believe that this will be beneficial for both the organizations and fans.
Review by Michael Prince in KIN 435 (section 2)
The article talked about how teams have been struggling to fill their stadiums. With the economy not being the best, teams have to find new ways to put people in the seats. The Cincinnati Bengals are coming off playoff appearances in two out of three years and still are having problems with attendance. Cincinnati will reduce prices for more than 14,500 seats in this upcoming 2012 season. They are pushing their youth movement to the fans telling them that they have a lot of talent and are looking to have a big turn out this season.
Not only are teams in the NFL having problems filling their seats but leagues such as the MLB, NBA and college level are rethinking their marketing strategies. Teams are beginning to reduce prices on certain seating to bring in more fans and money. I think this could work out well for the teams that do this. It only seems that the big name teams such as the Yankees, Red Sox, and the Patriots are consistently selling out each game. So the teams with the smaller market or the team is just not as good have to find something that can help bring in revenue. Normally you don’t see teams lowering ticket prices, but instead increasing them. In this case, teams are doing the opposite which goes against any basic marketing principle.
Time will only tell if this new marketing style will pay off. Marketers will have to do a good job of letting the public know of the price reductions through social media, television, flyers, etc. I think if the public knows that this is the new trend in sports they will be more prone to going to games. I know personally I will be going to more Orioles/Nationals games if they do some sort of price reduction on their seats. This article is just the start of more to come for other teams. I think as teams see how well reducing prices does for teams, you will start to see more and more teams begin to reduce prices. Overall, I believe that this will be beneficial for both the organizations and fans.
"For Blake Griffin, Lockout -- and Short-Lived Ping-Pong Career -- Ends Just in Time"
From Marketwire
Review by Kristen Rauch in KIN 435 (section 3)
The NBA lockout was obviously a hot topic in the sports world this season. With no games being played, rookie and veteran players alike had a lot more time on their hands to spend as they pleased. For rookie Blake Griffin, he chose to sign an endorsement deal with Red Bull Energy Drink—and have fun while doing it. The article I reviewed, titled “For Blake Griffin, Lockout -- and Short-Lived Ping-Pong Career -- Ends Just in Time,” discusses Griffin’s recent signing with Red Bull and provides a link to the promotional video of the product. The video, running just under three minutes in length, shows Griffin (sporting Clippers colors and a Red Bull sweatband) playing a ping-pong match against professional player Soo Yeon Lee. Although the whole idea of the basketball superstar ‘aspiring’ to become a professional ping-pong player has a sarcastic undertone, the benefits of this creative and humorous ad are far-reaching. Some may think it is risky to endorse an athlete in a sport that is currently undergoing lockout, but I believe in this case it was a smart move on Red Bull’s part. Who better to pick than a fan-favorite, Slam Dunk champion, and they successfully use Griffin’s popularity and charismatic personality to their advantage to promote the brand. This is also a smart business move on Griffin’s part. Not only is he making money for himself—and being likened to other great athletes who have been sponsored by Red Bull, including Reggie Bush and Rajon Rondo—but he is also helping his team, the Los Angeles Clippers, make money. Fans will be attracted by this humorous marketing video and be more enticed to watch Griffin play, increasing ticket sales for the Clippers. Anytime people see a Red Bull logo they will be reminded of the ad and will think to purchase tickets to Clippers games. The article also states that Red Bull “is now the official energy product of the Los Angeles Clippers,” so it is clear that this NBA franchise will see many sales benefits from selling Red Bull products at the arena. Although Griffin’s ping-pong career was short-lived, his signing with Red Bull will continue to bring in revenue for all that took part in the deal far into the future.
"Virginia and Virginia Tech football struggle to sell tickets to their bowl games"
Review by Julie Fox in KIN 435 (section 1)
Many college football teams are finding themselves in difficult positions now that it is bowl season again. Virginia and Virginia Tech are two of the many ACC schools struggling to sell all of their allotted tickets. According to this article, Tech had only sold about 53% of their ticket allotment to the 2012 Sugar Bowl game and Virginia was expected to fall at least 4,000 tickets short of their allotment to the 2012 Chik-fil-A bowl. The problem with the decline in ticket sales is that the school and the ACC Conference are responsible for the unsold tickets. Tech was expected to receive its largest-ever bowl payout as a result from being in the bowl game. Due to the unsold tickets, Tech will not receive nearly as large payout as expected.
Virginia Tech’s reputation was on the line for this bowl game. Tech was selected to play in the game because of their reputation as having a large fan base that travels well. The school was expected to fill a lot of seats and a lot of hotel rooms, but found themselves failing. Head Coach Frank Beamer transformed himself into a salesman, pleading with students at halftime of a men’s basketball game to buy their bowl game tickets through the school.
The problem lies within the secondary ticket market. The secondary ticket market used to consist of people selling tickets on corners outside of stadiums. Now people can go online and buy better, cheaper tickets. StubHub listed more than 7,000 available tickets for the Sugar Bowl and 4,000 for the Chik-fil-A bowl. To fix this problem, Tech needed to implement some sort of incentive for students and fans to buy their tickets through the school. Why should students buy a random ticket in the nose-bleed section through Tech, when they could buy their ticket on Stubhub and pick their own seat? They needed some sort of program where if fans bought their ticket through the school, they got a discounted price on transportation to the game. While it is understandable that the ACC has rules about ticket allotments, it might be time for them to realize that secondary ticket markets are becoming the primary source of ticket sales. It is unfair to put so much financial burden on the schools when it is constantly getting harder for them to sell tickets. I feel a good solution would be to lower the ticket allotment to each school and put more tickets for sale on websites such as StubHub where they ultimately would make more of a profit.
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Review by Bekah Jarzombek in KIN 435 (section 1)
For the 2012 Bowl Championship Series, ACC schools were feeling the pressure to meet ticket sales numbers. The secondary ticket market was stealing fan’s business by providing lower ticket prices and convenience. Specifically, as of December 12, 2011, Virginia Tech had only sold 53% of the 17,500-ticket allotment for the Allstate Sugar Bowl on January 3, 2012. There was strong concern considering the game was less than a month away. Failure to sell tickets meant Virginia Tech and the ACC must pay for the unsold tickets. Less profit would be made off of the game. In desperation, Coach Beamer of Virginia Tech spoke at a men’s basketball game. He attempted to persuade students to buy their Sugar Bowl tickets from Virginia Tech. In addition, football players threw Mardi Gras beads into the crowd for extra motivation.
Other than the men’s’ basketball event, the article did not expand on ways Virginia Tech was attempting to fix the ticket problem. It seems the school and ACC should have recognized the problem earlier. With that said, resorting to Beamer’s begging session, three weeks before the game, was not an effective way to persuade students’ ticket decisions. The root of the problem is the Virginia Tech ticket prices are more expensive than companies such at StubHub. They can beg all they want, but a student is not going to buy a more expensive ticket if they know they can get it for a cheaper price. That doesn’t mean the fans lack passion for Virginia Tech. Their job is to go the game, and that is what they are doing…at a cheaper price.
Wednesday, February 1, 2012
"The Effects of Promotion on Attendance in Professional Baseball"
The article that I read was a study on the relationship between promotion at baseball games and the attendance at those games. The article was submitted by Robert Aaron Browning. This article took four Ohio River Area baseball teams and study the effects of promotion as it related to attendance for these baseball teams.
Before the author conducted his own research with these teams he presents some research that helps to form a hypothesis for his research later. Early baseball research said that attendance to baseball games could be placed in four categories economics, demographics, game attractiveness, and other factors. However, later there were changes added to it such as, economics, average income and population. Not until recently did people realize that they could control one of the factors which was promotion, or pre-event marketing. The author noted that there had been a positive increase of 14% at games that offered such promotions at games. However, the biggest increase in attendance happened when teams offered bobble-heads, over “Baseball for a Buck” night by the New York Mets, or opening weekend giveaways by the L.A. Dodgers. Many baseball teams can be victim to “water down” promotions by offering too much price promotions (giving discounts on tickets, food, etc). The results concluded that every team had an increase in attendance whenever there was some sort of promotion. Non price promotion was the most successful because this category showed the most increase in attendance in all three organizations.
I was surprised when I read the results. I would have thought that since we are in such a bad economy people would have wanted discounted tickets, or food instead of entertainment promotions. Promotion is a crucial part of the sports industry right now because that is really what gets people to the game. On the whole people aren't really going to games as sport enthusiasts but more of an entertainment for the day. It is important for organizations to look at this data and try to use it to their advantage for attracting fans to the ball park. Honestly as a fan, I get really tired of seeing all the different promotions that just drag the game on. When I go to a game, I go to watch the sport and not to see all the ads, and other different promotions. However, I can see how many people like the promotions, especially if they have kids. If you take a kid to a baseball game it is going to be hard for them to just sit there and watch a game for two to three hours, so promotions kind of give them a change of something to do. I think it is important to use promotions to draw people to the game because thats obviously something thats getting them there, and they have to compete with people sitting at home and watching the game on their TVs.
"Snowboarder Shaun White a marketing bonanza"
From the BostonHerald.com
Review by Adam Carranza in KIN 435 (section 1)
In the growing world of action sports, there seems to be only one superstar as their icon, Shaun White. He is the poster boy for not only snowboarding and skateboarding, but for the whole action sports industry. No doubt, his amazing success helps him accomplish this, being a two-time Olympic half pipe and 11-time Winter X games winner. But what also attracts him to so many marketers is his laid back style, easy-going fun personality and his humbleness for all of his success. He signed his first sponsorship deal at the age of seven and hasn’t showed any signs of slowing down since then. White is currently signed with big companies such as BFGoodwich, Burton, Hewlett-Packard, Oakley, Target, Ubisoft and a recent million dollar endorsement with Stride gum which includes his very own flavor. There wasn’t any worry when he couldn’t renew his sponsorship with Red Bull, because he’ll probably sign a deal three times as big with either Coca-Cola or Pepsi.
The marketing implications he has are huge and it’s not just within the action sports world. He is considered one of the most polarizing male athlete figures across all professional sports. He has amazing power as a source with his continued victories on the slope and in the skate park, and also has great attractiveness to him with his long red hair look a.k.a The Flying Tomato. But it’s not just his hair that gets marketers salivating over the chance for him to be there sponsor, it’s his attitude toward his accolades and how he seems like a genuine real person accomplishing these great feats, not some stuck up superstar who couldn’t care less. He has the ability to reach so many different markets and is some one young people across the world recognize and are compelled toward whether they participate in these action sports or not.
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Review by Kelly Fraser in KIN 435 (section 1)
According to Boston Herald Sports, professional skateboarder and snowboarder Shaun White is a quite marketable athlete. He’s won numerous X Games Gold Medals and has won a gold medal at the Olympics. Additionally, he continues to push the limits in his extreme sport and raises the bar during every competition he enters. What more can a company looking for a spokesperson or an endorser look? We can understand why White is a “marketing bonanza” by reading Brian Gomez’s article in The Colorado Gazette.
The article is a straightforward read detailing and explaining White’s current sponsorships and how he has continued to use his snowboard to promote himself and other companies at the same time. The article states that White “has 1.8 million fans on Facebook and 756,900 followers on Twitter, and almost any video of him on YouTube is an instant hit - a 2-minute clip of the private halfpipe that Red Bull built for him to use for Olympic training in Silverton has been viewed 3.1 million times”. Quiet frankly, I’m not sure why Shaun doesn’t have more than 5 million fans on Facebook. Seeing as though Facebook now has reached over 500 million fans and the fact that White has become an international extreme athlete sensation over the past five years would make one think that White might increase his followers and fans by now; but, he is only 25 years of age, so he still has many years ahead of him to increase his rock star level status in the U.S. and overseas.
Furthermore, the article correctly explains why Shaun White has become so marketable for top organizations. The author included many necessary facts about his accomplishments in sports and as a spokesman for many firms. It’s easy to understand why Shaun White could potentially be the as big in extreme sports as Michael Jordan or Lance Armstrong were in their sports, respectively. He’s always natural in front of the camera, goes with the flow, and continues to be himself. Companies enjoy athletes that are easily marketable, outgoing, and approachable. “The Flying Tomato” has and will become an instant hit wherever you see him.
Wednesday, January 25, 2012
"Sports sponsors are having a ball"
Review by Ali Noel in KIN 435 (section 1)
The Volvo Ocean Race is a very well known, global yacht sailing event where some of the world’s top professional sailing teams compete in nearly a yearlong sailing marathon. The article “Sport Sponsors are Having a Ball” states that as of January 13th the Abu Dhabi leg of the Volvo Ocean Race was complete meaning the competitors continue to progress to the finish. Since the Volvo group is the main sponsor of this race the company expects to see immense increases in its projected sales in the near future. This company and many others including Prism and Standard Chartered that are involved in sponsorships all expect to see jumps in their forecasted revenues thanks to their branding to the public. For instance, the two-week period when the Volvo Ocean Race took place in Abu Dhabi brought in over 100,000 spectators. The Volvo Group designed a destination village as a marketing tool, which provided the company with a huge opportunity to get their name out to the public and all of the spectators that come out to view the race. Even having the Volvo name in the title of the race provides superior product placement and publicity. The marketing team at Volvo targets a specific demographic for this event. Their objective is to represent a fighting spirit and the goal to strive to be number one according to Anders Orsberg, the chief financial officer of the Volvo group. Because this tournament is an international event, the Volvo group is able to amplify its exposure in many countries around the world. The Volvo group is participating in numerous activations throughout the ocean race allowing people in this target market to touch and feel their current and upcoming products. The Volvo Ocean Race is a great example of how sponsorship and marketing can play a major role in impacting and persuading people to buy their high-quality products. In order to sell their products the Volvo group must engage with their target market to stimulate an interest and desire for people to buy their products. Through sponsoring this lengthy tournament, the Volvo group will be able to globally increase product awareness and therefore establish an emotional link for potential customers.
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Review by Wesley Goodman in KIN 435 (section 1)
The Volvo Ocean Race, a yacht race around the world, is a great example of this as The Volvo Group has spent more money than in recent years in order to market for such events. The Volvo Group always hopes to see a financial profit and this year they are expecting sales to increase thanks to their promoting for such events. Volvo has done a great job preparing for this event by advertising worldwide as well as building Destination Villages in passing cities, which are expecting to produce about 100,000 spectators. This easily expands The Volvo Group’s authority throughout their target market worldwide.
The Volvo Group crafted their sponsored event around their values and morals as a company. A competitive attitude mixed with their organizations core values make up the Volvo Ocean Race’s principles and policies. This permits Volvo’s target market around the world to understand the Volvo Group’s morals and values and allows them to feel more involved with the company.
Other companies are also spending more in sponsorship deals this year. Last year, Prism, a Middle Eastern sports marketing company, spent about $2 Billion last year and that number is expected to continue to grow as such opportunities as the Olympics in London come along this year. Even more companies such as Standard Chartered, a bank based in the United Kingdom, and Dubai Duty Free, an airport retailer, have been increasing it sponsorships over the past few years and that trend will continue this year.
All in all sponsors are progressively spending more money to market themselves as revenue is due to increase this year.
"Selling Sponsorships"
From 2011 Fundraising and Promotions Guide
Review by Jessica Staten in KIN 435 (section 2)
The story is about the Corporate Sponsorship Program at Conway High School in South Carolina. This program has been used at Conway since the 1980s when Chuck Jordan, the Athletic Director and Head Football coach, first came to the school. The athletic program needs money so it uses its Booster Club and Letterman Association to attract local business and organization to become sponsors. Matt Varnadore, the Associate Athletic Director of Marketing at Conway, says that the program is all about the students. The Booster Club, made of about 30 volunteers, helps athletics also by fundraising throughout the year. The CHS Letterman Association is made of previous varsity athletes that want to help support the Athletic Program and for an annual fee can receive Letterman Lapel Pin and their name in the Football Program. Each year Conway High School has around 30 corporate sponsors each year. Corporate sponsors pay $500, while Non-corporate sponsors pay $1000. Some of the benefits from a sponsorship include signage on one of three scoreboards in football, baseball, or softball; a sponsor can also purchase an annual sponsorship which gives them the opportunity to advertise at numerous events, become a football game sponsor, and purchase membership into the Booster Club and Letterman’s Association. On special deal that Conway High offers is the Football Game Sponsorship Program. In this program, a business can pick a specific home game to sponsor and have the entire night focused on their business. They are given 12 general admissions tickets, use of the view box, four public address announcements, and can set up a booth to have giveaways, raffles, and other promotions. By using the Booster Club to solicit local business and organizations and networking through the CHS Letterman Association, Conway High School has successfully kept their athletics program running successfully. By giving the sponsor many benefits in their packages, they make the business or organization feel like they are the top priority. This strengthens their relationship with the school over time.
Review by Jessica Staten in KIN 435 (section 2)
The story is about the Corporate Sponsorship Program at Conway High School in South Carolina. This program has been used at Conway since the 1980s when Chuck Jordan, the Athletic Director and Head Football coach, first came to the school. The athletic program needs money so it uses its Booster Club and Letterman Association to attract local business and organization to become sponsors. Matt Varnadore, the Associate Athletic Director of Marketing at Conway, says that the program is all about the students. The Booster Club, made of about 30 volunteers, helps athletics also by fundraising throughout the year. The CHS Letterman Association is made of previous varsity athletes that want to help support the Athletic Program and for an annual fee can receive Letterman Lapel Pin and their name in the Football Program. Each year Conway High School has around 30 corporate sponsors each year. Corporate sponsors pay $500, while Non-corporate sponsors pay $1000. Some of the benefits from a sponsorship include signage on one of three scoreboards in football, baseball, or softball; a sponsor can also purchase an annual sponsorship which gives them the opportunity to advertise at numerous events, become a football game sponsor, and purchase membership into the Booster Club and Letterman’s Association. On special deal that Conway High offers is the Football Game Sponsorship Program. In this program, a business can pick a specific home game to sponsor and have the entire night focused on their business. They are given 12 general admissions tickets, use of the view box, four public address announcements, and can set up a booth to have giveaways, raffles, and other promotions. By using the Booster Club to solicit local business and organizations and networking through the CHS Letterman Association, Conway High School has successfully kept their athletics program running successfully. By giving the sponsor many benefits in their packages, they make the business or organization feel like they are the top priority. This strengthens their relationship with the school over time.
Wednesday, January 18, 2012
"More College Athletic Departments Partner With State Lotteries"
From Athletic Business
Review by Justin Thorpe in KIN 435 (section 1)
The article I reviewed was entitled More College AD’s Partner with State Lottery. This article went into detail explaining how the state lottery has certain sponsorships with NCAA football teams and is expanding their reach across the country. For example, the article talks about Oregon State and the University of Oregon and how they are somewhat involved with the lottery. Oregon State chose to allow the lottery to use their trademarks in the lottery’s promotion of the “Civil War” and allows the lottery to set up displays and advertisements on only two game days; whereas the University of Oregon did not chose to lend their trademark to the lottery yet allows them to promote the lottery at all of their home games for the season. By teaming up with the lottery both Oregon State and the University of Oregon will gain roughly $60,000. Since 1990, the University of Oregon has received around $11.3 million and Oregon State has received around $10.9 million dollars in lottery proceeds. The article also talks about hypocrisy among some of the colleges in that they are willing to receive money from the lottery proceeds but do not want to allow the lottery to use any of their trademarks that may come from their football program or school.
Some college athletic departments think that there is no harm in teaming up with the lottery and allowing them to use their trademarks whereas others think that they may either not be ready to take their program to that level or do not want to be promoted in that fashion. Although the lottery can provide some benefits to colleges and/or universities such as money and promotion, not all are willing participants of using the lottery as a way to portray their image.
My take on College programs being sponsored by their state lottery is it SHOULD NOT be used at all. The NCAA is strict on ever other subject that involves players gambling, receiving extra benefits, or getting paid for play, college teams should in no way be affiliated with a corporation that promotes gambling. There is no way that the NCAA should allow college football rivalries like Oregon and Oregon state be used to promote gambling on a scratch ticket. I was intrigued by this quote in the article; the lottery is an advertiser, and the sports networks that carry the games reach an audience all across the state," says Mary Neubauer, the Iowa Lottery's vice president for external relations, adding that lottery proceeds benefit the Iowa Veterans Trust Fund and the state's general fund, which benefits education at every level. "So advertising obviously is a big component of it, but the opportunity to spread the word about good things in our state is another, and that's what we're doing with this current promotion." I feel as if that quote is a cop out for the state lottery because in actuality all they want to do is sell lotto tickets with the college programs on them so that they can increase their revenue. That’s my take on College Athletics being involved with state lotteries.
Review by Daniel Marchesani in KIN 435 (section 2)
I’ve never seen a state university partnering up with the state lottery, and after reading this article I think it is a great idea. I find that it is beneficial to both organizations because the schools are getting money and advertising out of it and the lotto is getting free advertising. For example over the past 20 years Oregon has received more than 11.3 million dollars and Oregon State has received 10.9 million dollars from the state lottery. Along with all that money, they have gotten ton of free advertising having its rival football game, the “civil war” written on thousands of lottery tickets. In return the lottery is allowed to advertise at the team’s home games. This is a great marketing strategy for both organizations (the lottery and whichever university they are with at the time) because they are mutually helping one another out to benefit themselves while doing know harm to anyone. "The lottery is an advertiser, and the sports networks that carry the games reach an audience all across the state," says Mary Neubauer, the Iowa Lottery's vice president for external relations. The lottery proceeds benefit the veterans in Iowa through a trust fund and go towards the states general fund which is money that goes to the education department. Mary goes on to say, "So advertising obviously is a big component of it, but the opportunity to spread the word about good things in our state is another, and that's what we're doing with this current promotion."
While others and I feel positively about this, some are against the fact that the lottery and Universities are working together. Michael O’Hara a longtime psychology professor at Iowa stated, “Gambling has been a big problem in sports, particularly college sports, and I would consider it a public-health issue.” He is strongly against the fact that State Universities are starting to associate themselves with such an issue. He believes it may end up hurting the Universities in the long run rather than continue to make it money.
Universities and the lottery working together seem to be working for both sides, while it is a great promoter for both organizations it is also a great money maker for both the school and the lottery.
Review by Tommi Nissinen in KIN 435 (section 1)
The article discusses the recent trend of college athletic departments partnering up with state lotteries in an attempt to raise more money for their programs. While some universities are seizing the opportunity with little hesitation, others don’t feel as comfortable about getting involved. Since many schools have been accepting indirect lottery proceeds from their states for years, it seems rather hypocritical not to get involved with the latest trend.
According to the article, one of the latest examples of the phenomenon is the Civil War scratch-it lottery ticket, which is based on the rivalry game played every year between two Oregon powerhouses, Oregon State and the University of Oregon. While the lottery ticket clearly displays the trademarks of Oregon State, the University of Oregon chose not to lend its trademarks to the state lottery. Hypocritical, some might say, especially after receiving more than $ 10.9 million from the Oregon state lottery since 1990.
Chris Bjork, an Oregon IMG Sports Marketing senior account executive, helped draft a contract which allows the lottery a promotional presence at all seven home games of the season, but doesn’t allow the school trademarks to be used in the Civil War scratch-it ticket. “Hey, you know what? We don't feel as comfortable yet. We understand that the lottery does provide the university with some significant dollars, but we're just not there yet."
Despite of denying the use of the school trademarks on the actual lottery ticket, allowing state lottery to promote during the home games brings in $ 60,000 from the state lottery, which is the very same amount that is received by Oregon State for allowing using their trademark in the scratch-it. So basically both universities are getting the same amount of money from the same sponsor. The only difference is the way they choose to represent their brand image. Oregon State is fine with having their trademarks on a lottery ticket, whereas Oregon is fine with having the state lottery promote on their campus.
Despite of their different approaches to marketing and strengthening their brand image, there is one aspect of the story both schools seem to have very few problems agreeing with.
And that is exactly 60,000 dollars.
Review by Justin Thorpe in KIN 435 (section 1)
The article I reviewed was entitled More College AD’s Partner with State Lottery. This article went into detail explaining how the state lottery has certain sponsorships with NCAA football teams and is expanding their reach across the country. For example, the article talks about Oregon State and the University of Oregon and how they are somewhat involved with the lottery. Oregon State chose to allow the lottery to use their trademarks in the lottery’s promotion of the “Civil War” and allows the lottery to set up displays and advertisements on only two game days; whereas the University of Oregon did not chose to lend their trademark to the lottery yet allows them to promote the lottery at all of their home games for the season. By teaming up with the lottery both Oregon State and the University of Oregon will gain roughly $60,000. Since 1990, the University of Oregon has received around $11.3 million and Oregon State has received around $10.9 million dollars in lottery proceeds. The article also talks about hypocrisy among some of the colleges in that they are willing to receive money from the lottery proceeds but do not want to allow the lottery to use any of their trademarks that may come from their football program or school.
Some college athletic departments think that there is no harm in teaming up with the lottery and allowing them to use their trademarks whereas others think that they may either not be ready to take their program to that level or do not want to be promoted in that fashion. Although the lottery can provide some benefits to colleges and/or universities such as money and promotion, not all are willing participants of using the lottery as a way to portray their image.
My take on College programs being sponsored by their state lottery is it SHOULD NOT be used at all. The NCAA is strict on ever other subject that involves players gambling, receiving extra benefits, or getting paid for play, college teams should in no way be affiliated with a corporation that promotes gambling. There is no way that the NCAA should allow college football rivalries like Oregon and Oregon state be used to promote gambling on a scratch ticket. I was intrigued by this quote in the article; the lottery is an advertiser, and the sports networks that carry the games reach an audience all across the state," says Mary Neubauer, the Iowa Lottery's vice president for external relations, adding that lottery proceeds benefit the Iowa Veterans Trust Fund and the state's general fund, which benefits education at every level. "So advertising obviously is a big component of it, but the opportunity to spread the word about good things in our state is another, and that's what we're doing with this current promotion." I feel as if that quote is a cop out for the state lottery because in actuality all they want to do is sell lotto tickets with the college programs on them so that they can increase their revenue. That’s my take on College Athletics being involved with state lotteries.
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Review by Daniel Marchesani in KIN 435 (section 2)
I’ve never seen a state university partnering up with the state lottery, and after reading this article I think it is a great idea. I find that it is beneficial to both organizations because the schools are getting money and advertising out of it and the lotto is getting free advertising. For example over the past 20 years Oregon has received more than 11.3 million dollars and Oregon State has received 10.9 million dollars from the state lottery. Along with all that money, they have gotten ton of free advertising having its rival football game, the “civil war” written on thousands of lottery tickets. In return the lottery is allowed to advertise at the team’s home games. This is a great marketing strategy for both organizations (the lottery and whichever university they are with at the time) because they are mutually helping one another out to benefit themselves while doing know harm to anyone. "The lottery is an advertiser, and the sports networks that carry the games reach an audience all across the state," says Mary Neubauer, the Iowa Lottery's vice president for external relations. The lottery proceeds benefit the veterans in Iowa through a trust fund and go towards the states general fund which is money that goes to the education department. Mary goes on to say, "So advertising obviously is a big component of it, but the opportunity to spread the word about good things in our state is another, and that's what we're doing with this current promotion."
While others and I feel positively about this, some are against the fact that the lottery and Universities are working together. Michael O’Hara a longtime psychology professor at Iowa stated, “Gambling has been a big problem in sports, particularly college sports, and I would consider it a public-health issue.” He is strongly against the fact that State Universities are starting to associate themselves with such an issue. He believes it may end up hurting the Universities in the long run rather than continue to make it money.
Universities and the lottery working together seem to be working for both sides, while it is a great promoter for both organizations it is also a great money maker for both the school and the lottery.
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Review by Tommi Nissinen in KIN 435 (section 1)
The article discusses the recent trend of college athletic departments partnering up with state lotteries in an attempt to raise more money for their programs. While some universities are seizing the opportunity with little hesitation, others don’t feel as comfortable about getting involved. Since many schools have been accepting indirect lottery proceeds from their states for years, it seems rather hypocritical not to get involved with the latest trend.
According to the article, one of the latest examples of the phenomenon is the Civil War scratch-it lottery ticket, which is based on the rivalry game played every year between two Oregon powerhouses, Oregon State and the University of Oregon. While the lottery ticket clearly displays the trademarks of Oregon State, the University of Oregon chose not to lend its trademarks to the state lottery. Hypocritical, some might say, especially after receiving more than $ 10.9 million from the Oregon state lottery since 1990.
Chris Bjork, an Oregon IMG Sports Marketing senior account executive, helped draft a contract which allows the lottery a promotional presence at all seven home games of the season, but doesn’t allow the school trademarks to be used in the Civil War scratch-it ticket. “Hey, you know what? We don't feel as comfortable yet. We understand that the lottery does provide the university with some significant dollars, but we're just not there yet."
Despite of denying the use of the school trademarks on the actual lottery ticket, allowing state lottery to promote during the home games brings in $ 60,000 from the state lottery, which is the very same amount that is received by Oregon State for allowing using their trademark in the scratch-it. So basically both universities are getting the same amount of money from the same sponsor. The only difference is the way they choose to represent their brand image. Oregon State is fine with having their trademarks on a lottery ticket, whereas Oregon is fine with having the state lottery promote on their campus.
Despite of their different approaches to marketing and strengthening their brand image, there is one aspect of the story both schools seem to have very few problems agreeing with.
And that is exactly 60,000 dollars.
Georgia State Games - Event Management Internship
The Georgia State Games is one of the largest Amateur Olympic-Style Sports Festivals in the country. They rely heavily on top quality interns to operate many of their sporting Events Projects and Programs. It is a tremendous experience and they had a ton of interns from across the country last year. The interns get a GREAT, HANDS-ON experience. No fetching coffee. Real life planning and implementation of activities and programs in what they will experience. This is a NOT-FOR-PROFIT experience, much different than any college sports, pro sports or corporate setting being offered to date.
Click here for more details.
Wednesday, January 11, 2012
USA Sports & Marketing Services – Full Circle Marketing Internship Opportunities
USA Sports & Marketing Services – Full Circle Marketing, located in Winchester, Virginia, is looking for spring, summer, and fall interns. Click here for more details.
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