"ESPN agrees to pay $80 million a year to broadcast Rose Bowl"

From the Los Angeles Times

Review by Jordan Stanton in KIN 332 (section 1)

The BCS bowl game; the Rose Bowl is one of the oldest bowls in NCAA college football at 94 years old. Broadcast programs that show this game on New years day during the afternoon every year is paid 30 million a year. Starting in 2015 ESPN will be paying broadcasters 80 million per year. The Rose Bowl being nicknamed the “Granddaddy of them all” really wants to make a statement and gain all the attention they can get. There was no word on why they are getting all this money and how they are going to increase the viewing for the Rose Bowl game. Ad and commercials when the time comes will probably be out more than any other BCS bowl such as the Orange Bowl, Cotton Bowl and Sugar Bowl. Yes, there are many bowls but those are the top ones that are out their besides the National Championship game. In Pasadena, California where the Rose Bowl stadium is located, they are going to do almost a 200 million dollar project on renovating the whole entire stadium. I don’t know if this contract had to do anything with this, but a stadium that is 90 years old and bring many viewers and people together deserve a new look. With the new look and the new contract for broadcasting, many good things will be in the Rose Bowl’s favor in the near future. Marketing wise, ESPN took a big hit with choosing the Rose Bowl over all the other bowls because it is the oldest bowl and the most respected bowl. Also being in California helps out the situation too because it is a beautiful location and is a high populated state. Ads and Broadcasting this bowl shouldn't be a very hard task at all and they have the best date to have the game played on, New Years day.