Review by Brandon Jones in KIN 332 (section 2)
The owner of the Jacksonville Jaguars, Shad Khan, has finalized an agreement with the National Football League to play at least one home game for the next 4 years in London. Khan believes that this untapped market will be economical beneficial to both London and the United States. Khan is hoping that the publicity from these football games in London will lead to economic growth in the city of Jacksonville. Khan views this move as a win-win situation because the Jaguars will gain global recognition, which will in turn give the city a higher international profile, a global fan base, and an opportunity for Jacksonville and its businesses to grow.
In a recent interview Shad Kahn stated that “We’re serious about marketing Jacksonville as a world-class leisure destination and more importantly as a place to grow business, a great place to raise a family and to have the full power of the NFL to leverage this area.” Kahn argues that expanding the target market of NFL fans would be beneficial to all of the teams in the future because more fans equal higher profits.
After reading this article I began to admire Shad Kahn because of his passion towards bettering his community and his team. Kahn is trying to help every Floridian’s business by attempting to increase tourism and foreign relationships. Overall, I believe that the NFL and Shad Kahn’s decision to expand the football marketplace overseas will pay off in the long-run.
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