From ESPN.com
Review by Emily Goodin in KIN 332 (section 1)
Hall of Famer Jerry Rice is helping the NFL in the fight to battle against obesity rates in the U.S. by becoming this year’s new spokesman. Jerry Rice is teaming up along sides the NFL by implementing the use of the Xbox 360 to get kids of all ages excited about physical fitness and fight the obesity epidemic that is surging the nation. According the American Heart Association today 1 out of 3 kids and teens in the U.S. are obese. I is estimated that by 2030, 42% of the U.S. population will obese unless something is done. Research led by Duke University, estimate 11% of the adults will be nearly 100 pounds overweight.
On Monday, September 24, 2012 the “60 Million Minutes Challenges” was launched as part of the NFL’s Play 60 program. The program wishes to educate children about the importance of daily exercise, and help reduce the growing trend of childhood obesity. The program challenges children of all ages to pledge to be active for 60 minutes every day.
In October 2007, marking its 5 year anniversary this year the NFL has teamed up with The American Heart Association to launch a national wide campaign to inspire kids to get 60 minutes of physical activity a day, encouraging kids to live a healthy life style. It is a program that has been implemented in schools across the cross the country, number over 1500 PLAY 60 Youth events have been organized, and with other 100 youth fitness zones having been built.
The Xbox “Run the Hill” with Jerry Rice is an interactive video game that helps promote physical activity through using your entire body through connect. Play 60 is getting the message out to children to live healthy active lifestyles.
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