Wednesday, September 12, 2012

"NFL Teams Turn To Social Media To Connect With Fans"

From Forbes

Review by Amber Bolen in KIN 332 (section 1)

In today’s world, technology surrounds our daily lives. Most of everything we do involves the use of technology in some sort of way. In the article, “NFL Teams Turn to Social Media to Connect with Fans,” it explains the NFL’s efforts to make sure that all fans can access team information and news. These features will benefit many different people depending on their lifestyle.

The NFL teamed up with Buddy Media which gave the insight to the NFL of what fans wanted in terms of social media and mobile technology. Every single NFL team now has a mobile site that everyone can access on their phone to make browsing faster and easy. And most, not all, teams have their own mobile app that someone with a smart phone can download and track their favorite team. 

Specifically, the New England Patriots have created an app that allows you check news, keep live updates of the game, and even watch highlights from a previous game. Not only do the Patriots have this app but they have an app that is free for users with premium seats to download and see on demand instant replays from many different camera angles and a feed of NFL’s Redzone channel so that they can see what is happening across the league.

I loved this article simply because it showed me where media was going in the future. I like the NFL but I’m more into college athletics and if this continues to grow into college sports it would definitely make me more interested. Even though most games are played on Sundays, some people still work and giving those type of people who cannot catch games go to an app and access updates and even go back and watch highlights of the game from their phone. The only thing that I do not like is how people with premium seats are the only ones who can get that app for free. Some people have just enough money to buy the cheapest tickets/season tickets. It is not fair to limit one group of people to this app.

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