From Redskins.com
Review by John Sullivan in SRM 334 (section 1)
The article I chose to write on for my current event paper was Griffin III: ‘My Eyes Are Set On Philly’’ from Redskins.com. This article was written on August 22, 2013 by lead writer and editor Brain Tinsman. The article is about the Redskins 2nd year quarterback RGIII (more formally know as Robert Griffin the 3rd. ) It talks about RGIII’s healing process and how the media has used it to write stories for the past couple of months. The article also talks about RGIII’s feelings behind the matter of multimedia twisting his words.
From a media standpoint the purpose for writing this article is to give team fans and newsreaders something to read about the Redskins before their season opener against the Philadelphia Eagles on Monday, September 9th . The article essentially encapsulates RGIII’s responses to his own healing progress throughout his rehabilitation process. Brian Tinsman is trying to show in this article that RGIII always tells the media ‘how it is’. He tries to tell the readers that the media has been taking RGIII’s words and twist them against him since the beginning of his rehabilitation. RGIII goes on to say in the article “Do I stop being who I am, stop being honest with you guys and giving you guys ammunition to turn against this team? Or do I just go into a shell and ‘Bill Belichick it’ all week?” – Griffin III Everything he says gets turned and used against the Redskins as if they would not survive without him on the team.This article is a perfect example of the communication model. It can be more closely related to the modern model of sports media than that of the historic model. This article can easily be seen and reached by the masses but it is targeted at a niche group of people. The article itself is directly from the official site of the Washington Redskins. It is a perfect example of how mass media can target a niche audience. The article contains video and other multi-medias making it easily available through many social medias. The page has built in Twitter and Facebook links so the article can be easily shared with friends and other people. Because this article is so easily accessible by all, it makes the spreading of this twisted information that much more believable by the un-informed reader. This article follows the modern model of sports media because it can literally be sent, read, liked, shared by anyone to anyone.
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Reivew by Tori Lugar in SRM 334 (section 1)
The article we chose talks about the injury that Robert Griffin III suffered last season. It describes the past four months of the off season and each press conference within those months. Each month was a different update: in May, he could run, June he could sprint, July RGIII could practice a little bit, and then finally in August he was cleared to do full practice with the team. With an update every month, all eyes have been on RGIII and his recovery and fans are expecting a lot.
The media has played a huge role in the whole recovery and comeback of RGIII. From documentaries of his rehabilitation of his ACL, to constant coverage on SportsCenter on ESPN, the RGIII story has been the subject of many conversations, not only within the DC area, but nationwide. Besides Gatorade’s documentary, Adidas has also created the “All in for Week 1” campaign that focuses on RGIII’s preparation for week 1 of the regular season. Although RGIII is now cleared to play, when this campaign began, there was no guarantee the Redskins quarterback would be back and ready to go for the first game. The media took a story of his recovery and made it seem like he would for sure be 100% ready for the season opener. After this was created, RGIII tweeted that it was not a given that he would be back, but he would work hard to try and accomplish the goal. The media took this opportunity and stretched it to try and make a story of it. The media has analyzed the road to recovery of Robert Griffin III in every way possible and has blown up a situation that is so common in the NFL. This is relevant to this course because it shows how social media such as Twitter and various TV commercials have blown up such a common situation. Many players have torn ACLs or have experienced many other injuries, and yet the public does not hear about half of them. The media has taken every little detail of RGIII’s recovery in the off-season and made a big deal about it, often twisting the truth and scrutinizing the young quarterback. This situation can also show how the new communication model works, with mass media and the publicity that the Redskins quarterback is getting, because of a torn ACL. From numerous press conferences, to documentaries, to ad campaigns, RGIII’s injury is well known across America.
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